How Social Media Promotion, Online Sales, And Developing Networks Influence Company Financial Performance
DOI:
https://doi.org/10.54066/ijmre-itb.v1i4.1734Keywords:
Social Media Promotion, Online Sales Strategies, Network DevelopmentAbstract
This research investigates the influence of social media promotion, online sales, and network development on company financial performance. The study aims to comprehend how these elements interact to shape financial outcomes. Employing a qualitative approach, the research utilizes in-depth interviews, case studies, and thematic analysis to explore the dynamics of social media promotion, online sales strategies, and network expansion. Sampling techniques involve purposive selection of participants from various industries to capture diverse perspectives. Findings reveal relationships between these components and financial performance, emphasizing the significance of strategic integration and effective management. The study contributes to a nuanced understanding of contemporary business dynamics, empowering companies to optimize their digital marketing strategies and network engagements for enhanced financial results.
References
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson UK.
Creswell, J. W., & Poth, C. N. (2018). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Sage Publications.
Dwivedi, Y. K., et al. (2020). Social Media: The Good, the Bad, and the Ugly. Journal of International Management, 26(2), 100719.
Eisenhardt, K. M., & Schoonhoven, C. B. (1996). Resource-based view of strategic alliance formation: Strategic and social effects in entrepreneurial firms. Organization Science, 7(2), 136-150.
Fariz Fajri Bagaskara, & Sigit Pramono Hadi. (2023). Strategi Komunikasi dalam Mempertahankan Minat Pendengar melalui Media Sosial pada Program ‘Big City Beatz’ Motion Radio 97,5 Fm. Bandung Conference Series: Communication Management, 3(3), 932–935. https://doi.org/10.29313/bcscm.v3i3.9607
Gulati, R., et al. (2000). The structure of alliance: Effects of network position on alliance formation in the biotechnology industry. Strategic Management Journal, 21(3), 297-316.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Kumar, A., & Mirchandani, R. (2012). Increasing sales through online social networks: A conceptual model and research propositions. Journal of Interactive Marketing, 26(3), 189-200.
Patton, M. Q. (2015). Qualitative Research & Evaluation Methods: Integrating Theory and Practice. Sage Publications.
Ramadhani, C., & Hadi, S. P. (2023). Pengaruh Media Sosial Instagram Akun @nazlaalifa Terhadap Gaya Hidup Di SMA Negeri 9 Kota Tangerang Selatan. Inter Script: Journal of Creative Communication |, 5(1), 38.
Saunders, M. N., et al. (2018). Research Methods for Business Students. Pearson Education Limited.Fariz Fajri Bagaskara, & Sigit Pramono Hadi. (2023). Strategi Komunikasi dalam Mempertahankan Minat Pendengar melalui Media Sosial pada Program ‘Big City Beatz’ Motion Radio 97,5 Fm. Bandung Conference Series: Communication Management, 3(3), 932–935. https://doi.org/10.29313/bcscm.v3i3.9607
Sina, A. F., & Sigit Pramono Hadi. (2023). Pengaruh Promosi Di Instagram Terhadap Keputusan Pembelian Konsumen Sepatu Di Masa Pandemi Covid 19. Jurnal Publikasi Teknik Informatika, 2(3), 28–36. https://doi.org/10.55606/jupti.v2i3.2219
