Implementing Technology Invention For Micro, Small, And Medium-Sized Enterprises’ Human Resource Improvement: A Conceptual Model

Authors

  • Pemilia Sulistyowati Universitas Islam Sultan Agung, Semarang, Jawa Tengah, Indonesia
  • Heri Poerbantaro Universitas Islam Sultan Agung, Semarang, Jawa Tengah, Indonesia
  • Setia Iriyanto Universitas Islam Sultan Agung, Semarang, Jawa Tengah, Indonesia
  • Wahyudi Wahyudi Universitas Islam Sultan Agung, Semarang, Jawa Tengah, Indonesia
  • Sukamto Sukamto Universitas Islam Sultan Agung, Semarang, Jawa Tengah, Indonesia

DOI:

https://doi.org/10.54066/ijmre-itb.v1i3.661

Keywords:

Technology Invention, Human Resource (HR) MSMEs, Indonesia

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia are now commercial organizations that can employ many people. There is a need for an efficient information system since there is a dearth of knowledge about marketing goals, despite the fact that many different MSME products have the potential to become high-quality exports. The more people there are who utilize the internet, the more probable it is that businesses will benefit from the increased competition. Therefore, the information system must provide MSMEs with access to digital marketing databases. To address this challenge, this piece presents a theoretical framework for applying technological innovation to the enhancement of human resources in micro, small, and medium-sized enterprises (MSME). Given the current shortcomings of HR improvement procedures in Indonesian MSMEs, this paper offers a comprehensive evaluation as a template for development in the field. In this article, we compare the current HR improvement practice in Indonesian MSMEs to national and international practices reported in the literatures reviewed and conclude that, in accordance with the national marketing information system of MSME owners, implementing technology invention has the potential to support HR improvement in Indonesian MSMEs.

 

References

Abecassis, D., Morgan, R., & Osman, S. (2018). Infrastructure Investment By Online Service Providers. In Infrastructure investment by online service providers (Issue December).

Aditya Arie, H., & Muhammad Fikry, A. (2021). Improvement of synergistic between digitalization MSMEs and digital society in Indonesia. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 11(2), 18–30. https://doi.org/10.46223/hcmcoujs.econ.en.11.2.1934.2021

Al-Khoury, A., Hussein, S. A., Abdulwhab, M., Aljuboori, Z. M., Haddad, H., Ali, M. A., Abed, I. A., & Flayyih, H. H. (2022). Intellectual Capital History and Trends: A Bibliometric Analysis Using Scopus Database. Sustainability (Switzerland), 14(18). https://doi.org/10.3390/su141811615

Alborn, T. (2010). Economics and business. The Cambridge Companion to Victorian Culture, 2(1), 61–79. https://doi.org/10.1017/CCOL9780521886994.004

Andriani, N., Mugiono, M., & Rahayu, M. (2021). Utilitarian Shopping Value and Hedonic Shopping Value To Improve Customer Satisfaction and Repurchase Intention on E-Commerce Business. Jurnal Aplikasi Manajemen, 19(1), 166–174. https://doi.org/10.21776/ub.jam.2021.019.01.15

Badam, D., & Gochhait, S. (2020). Digitalization and Its Impact on Indian Economy. International Journal of Advanced Research in Engineering and Technology (IJARET), 11(10), 1559–1568. https://doi.org/10.34218/IJARET.11.10.2020.149

Bias, I., Prasadhya, G., Putri, Y., Mulya, D. N., & Umbu, A. (2022). Implementation Of Instagram ‘ My Rise Clothing Store ’ Marketing Strategy Based On Aida Model. Jurnal Mantik, 6(36), 1620–1629.

Business, G., & Research, M. (2021). The Role of Social Media in SMEs Branding: A Systematic Review and Future Research Agenda. An International Journal, 13(4s), 50–62.

Cano, J. A., Londoño-Pineda, A., Castro, M. F., Paz, H. B., Rodas, C., & Arias, T. (2022). A Bibliometric Analysis and Systematic Review on E-Marketplaces, Open Innovation, and Sustainability. Sustainability (Switzerland), 14(9). https://doi.org/10.3390/su14095456

Cardella, G. M., Hernández-Sánchez, B. R., Monteiro, A. A., & Sánchez-García, J. C. (2021). Social entrepreneurship research: Intellectual structures and future perspectives. Sustainability (Switzerland), 13(14). https://doi.org/10.3390/su13147532

Chonsawat, N., & Sopadang, A. (2020). Defining smes’ 4.0 readiness indicators. Applied Sciences (Switzerland), 10(24), 1–30. https://doi.org/10.3390/app10248998

Dennis, L., Ramdhana, F., Faustine, T. C. E., & Hendijani, R. B. (2020). Influence of Online Reviews and Ratings on the Purchase Intentions of Gen Y Consumers: the Case of Tokopedia. International Journal of Management (IJM), 11(6), 26–40. https://doi.org/10.34218/IJM.11.6.2020.003

Deshati, E. (2016). Business Strategies of SME’s, Innovation Types and Factors Influencing their Innovation: Albanian Case. International Journal of Economics & Management Sciences, 05(02). https://doi.org/10.4172/2162-6359.1000319

Dwi Amalia, A., & Citra Melati, F. (2021). Analysis of MSMEs Recovery using Digital Technology in the Covid-19 Pandemic Era. Jurnal Ilmiah Bidang Ilmu Ekonomi, 16(2), 117–128. http://journal.umpo.ac.id/index.php/ekuilibrium

Ernawati, W. (2021). Optimization of Digital-Based MSME E-Commerce: Challenges and Opportunities in the New Normal Era of the Covid-19 Pandemic. Social Science Journal for Advanced Research, 1(3), 1–9. https://doi.org/10.54741/ssjar.1.3.1

Fatonah, S. (2017). The impact of market orientation and marketing strategies on performance of SMES in batik industry. International Journal of Civil Engineering and Technology, 8(8), 1290–1298.

Goltsos, T. E., Ponte, B., Wang, S., Liu, Y., Naim, M. M., & Syntetos, A. A. (2019). The boomerang returns? Accounting for the impact of uncertainties on the dynamics of remanufacturing systems. International Journal of Production Research, 57(23), 7361–7394. https://doi.org/10.1080/00207543.2018.1510191

Han, R., Lam, H. K. S., Zhan, Y., Wang, Y., Dwivedi, Y. K., & Tan, K. H. (2021). Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, improvement and future directions. Industrial Management and Data Systems, 121(12), 2467–2497. https://doi.org/10.1108/IMDS-05-2021-0300

Ingaldi, M., & Ulewicz, R. (2018). Evaluation of quality of the e-commerce service. International Journal of Ambient Computing and Intelligence, 9(2), 55–66. https://doi.org/10.4018/IJACI.2018040105

Khanfar, A. A. A., Iranmanesh, M., Ghobakhloo, M., Senali, M. G., & Fathi, M. (2021). Applications of blockchain technology in sustainable manufacturing and supply chain management: A systematic review. Sustainability (Switzerland), 13(14). https://doi.org/10.3390/su13147870

Khurana, S., Haleem, A., Luthra, S., Huisingh, D., & Mannan, B. (2021). Now is the time to press the reset button: Helping India’s businesses to become more resilient and effective in overcoming the impacts of COVID-19, climate changes and other crises. Journal of Cleaner Production, 280(November 2019), 124466. https://doi.org/10.1016/j.jclepro.2020.124466

Kurniawan, A., & Yun, Y. (2018). Relationship Between Business Competence And Business Survival Of Culinary Business In Bandung. MIMBAR : Jurnal Sosial Dan Pembangunan, 34(1), 147–157. https://doi.org/10.29313/mimbar.v34i1.3255

Kyrylov, Y., Kyrychenko, N., Stukan, T., & Zhosan, H. (2020). Formation of Enterprise Management Strategies and Entrepreneurship Training. International Journal of Management, 11(06), 793–800. https://doi.org/10.34218/IJM.11.6.2020.067

Laila, N., Ratnasari, R. T., Ismail, S., Mohd Hidzir, P. A., & Mahphoth, M. H. (2022). The intention of small and medium enterprises’ owners to participate in waqf: the case of Malaysia and Indonesia. International Journal of Islamic and Middle Eastern Finance and Management. https://doi.org/10.1108/IMEFM-01-2022-0014

Madhavan, M., Wangtueai, S., Sharafuddin, M. A., & Chaichana, T. (2022). The Precipitative Effects of Pandemic on Open Innovation of SMEs: A Scientometrics and Systematic Review of Industry 4.0 and Industry 5.0. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030152

Maroufkhani, P., Wagner, R., Wan Ismail, W. K., Baroto, M. B., & Nourani, M. (2019). Big data analytics and business performance: A systematic review. Information (Switzerland), 10(7), 1–21. https://doi.org/10.3390/INFO10070226

Merdika Mansur, D. (2021). Digital-based SME Innovation Improvement Strategy: Marketing, Entrepreneurship Insight and Knowledge Management. Golden Ratio of Mapping Idea and Literature Format, 2(1), 65–84. https://doi.org/10.52970/grmilf.v2i1.179

Mohapatra, S. (2013). E-commerce and Online Auctions. International Journal of Management (IJM) Volume 12, Issue 1, January 2021, 12(1), 127–154. https://doi.org/10.1007/978-1-4614-4142-7_6

Mourtzis, D., Angelopoulos, J., & Panopoulos, N. (2021). Smart manufacturing and tactile internet based on 5g in industry 4.0: Challenges, applications and new trends. Electronics (Switzerland), 10(24). https://doi.org/10.3390/electronics10243175

Namotemo, H., Kour, F., Dilly, A., Akerina, F., & Amahorseja, A. (2021). Strategy for Micro and Small Businesses Improvement in the Fisheries Sector in North Halmahera Regency, Indonesia. Indonesian Journal of Business and Entrepreneurship, 7(1), 63–72. https://doi.org/10.17358/ijbe.7.1.73

Nautiyal, N., Bisht, M. S., Joshi, M. B., Pandey, M. H., & Bisht, M. N. (2020). Blockchain Design for Logistics & Supply Chain Management in Developing Regions. International Journal of Recent Technology and Engineering (IJRTE), 8(6), 1711–1716. https://doi.org/10.35940/ijrte.f7797.038620

Nguyen, V. T., Dinh, H. T. N., Vo, N. K., Ho, D. T., Bui, B. X., Phuoc, H. M., Phan, D. M., Nguyen, L. T., Tran, T. M., Nguyen, D. Van, & Nguyen, H. T. (2020). the Application of Advancement Technologies in Studying Customer Experiences in Vietnam. International Journal of Mechanical and Production, 10(3), 8233–8238.

Novari, E. (2020). The Impact of Market Orientation to SMEs Performance with Mediation of Creation Value. MIMBAR : Jurnal Sosial Dan Pembangunan, 36(2), 361–370. https://doi.org/10.29313/mimbar.v36i2.5987

Oyza, I., & Edwin, A. M. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, 1. https://doi.org/10.4172/1204-5357.S2-006

Pradana, A. F. P., Hasan, S., Putra, A. H. P. K., & Kalla, R. (2021). Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention. Golden Ratio of Mapping Idea and Literature Format, 2(1), 36–51. https://doi.org/10.52970/grmilf.v2i1.135

Putranti, I. R., Windiani, R., Farabi, N., Amaliyah, A., & Rosyidin, M. (2020). Cyber Resilience of Small and Medium Enterprises in Semarang City. MIMBAR : Jurnal Sosial Dan Pembangunan, 36(2), 288–297. https://doi.org/10.29313/mimbar.v36i2.5856

Rahardja, U., Lutfiani, N., & Amelia, S. (2019). Creative Content Marketing In Scientific Publication Management In Industrial Era 4.0. Aptisi Transactions on Management (ATM), 3(2), 168–178. https://doi.org/10.33050/atm.v3i2.991

Rakshit, S., Islam, N., Mondal, S., & Paul, T. (2021). Mobile apps for SME business sustainability during COVID-19 and onwards. Journal of Business Research, 135(January), 28–39. https://doi.org/10.1016/j.jbusres.2021.06.005

Role, T. H. E., Accountants, O. F., In, S., Creative, S., & In, E. (2022). the Role of Accountants ’ Strategy in Structuring Bank Performance Towards a. Multicultural Education, July. https://www.mccaddogap.com/ojs/index.php/me/article/view/49

Rosário, A., & Raimundo, R. (2021). Consumer marketing strategy and e-commerce in the last decade: A literature review. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3003–3024. https://doi.org/10.3390/jtaer16070164

Sanalkumar, S. (2020). Consumer Product Returns Post Online Purchases: Systematic Research. International Journal of Management (IJM, 11(9), 171–186. https://doi.org/10.34218/IJM.11.9.2020.018

Sanchez, A. V. (2022). Master of Science in Engineering and Management Massachusetts Institute of Technology. MASSACHUSETTS INSTITUTE OF TECHNOLOGY.

Sanchis, R., Canetta, L., & Poler, R. (2020). A conceptual reference framework for enterprise resilience enhancement. Sustainability (Switzerland), 12(4), 4–6. https://doi.org/10.3390/su12041464

Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan. Research in Globalization, 2. https://doi.org/10.1016/j.resglo.2020.100018

Sundaram, R., Sharma, R., & Shakya, A. (2020). Power of digital marketing in building brands: A review of social media advertisement. International Journal of Management, 11(4), 244–254. https://doi.org/10.34218/IJM.11.4.2020.025

Suwarni, Noviantoro, R., Fahlevi, M., & Abdi, M. N. (2020). Startup valuation by venture capitalists: An empirical study Indonesia businesses. International Journal of Control and Automation, 13(2), 785–796.

Thaha, A. R., Maulina, E., Muftiadi, R. A., & Alexandri, M. B. (2021a). Digital Marketing and SMEs: A Systematic Mapping Study. Library Philosophy and Practice, 2021(April), 1–19.

Thaha, A. R., Maulina, E., Muftiadi, R. A., & Alexandri, M. B. (2021b). Digital Marketing and SMEs: A Systematic Mapping Study. Library Philosophy and Practice, 2021(February), 1–19.

Tong-On, P., Siripipatthanakul, S., & Phayaphrom, B. (2021). The implementation of business intelligence using data analytics and its effects towards performance in hotel industry in Thailand. International Journal of Behavioral Analytics, 1(2), 1–17. https://ssrn.com/abstract=3944077

Tuah Putra Nasution, M. D., Rossanty, Y., Sari, P. B., & Utama Siahaan, A. P. (2018). Online shoppers acceptance: An exploratory study. International Journal of Civil Engineering and Technology, 9(6), 793–799.

Ueasangkomsate, P. (2015). Adoption E-Commerce for Export Market of Small and Medium Enterprises in Thailand. Procedia - Social and Behavioral Sciences, 207, 111–120. https://doi.org/10.1016/j.sbspro.2015.10.158

Van Nguyen, T., Zhou, L., Chong, A. Y. L., Li, B., & Pu, X. (2020). Predicting customer demand for remanufactured products: A data-mining approach. European Journal of Operational Research, 281(3), 543–558. https://doi.org/10.1016/j.ejor.2019.08.015

Watini, S., Latifah, H., Rudianto, D., & Santoso, N. A. (2022). Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic. Startupreneur Business Digital (SABDA Journal), 1(1), 23–32. https://doi.org/10.34306/sabda.v1i1.73

World Bank. (2020). Indonesia: Eliminating poverty, bringing economic security to all (June 2020). The World Bank. https://documents1.worldbank.org/curated/en/717421594076964759/pdf/Indonesia-Systematic-Country-Diagnostic-Update.pdf

Засоріна, Г. В. (2021). Implementation with selected practical schedules. Донну. https://doi.org/10.3390/en14040940

Downloads

Published

2023-07-25

How to Cite

Pemilia Sulistyowati, Heri Poerbantaro, Setia Iriyanto, Wahyudi Wahyudi, & Sukamto Sukamto. (2023). Implementing Technology Invention For Micro, Small, And Medium-Sized Enterprises’ Human Resource Improvement: A Conceptual Model. International Journal of Management Research and Economics, 1(3), 43–60. https://doi.org/10.54066/ijmre-itb.v1i3.661