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Luqman Anthoni Arethusa and Stefanus Yufra Menahen Taneo 2024. The Influence Of Storytelling, Social Media Marketing, and Customer Reviews Of Coffee Roasters On The Purchase Decision Of Single-Origin Arabica Coffee Beans By Coffee Shops. International Journal of Management Research and Economics. 2, 2 (Apr. 2024), 139–155. DOI:https://doi.org/10.54066/ijmre-itb.v2i2.1775.