Bonita Pardede, & Atik Aprianingsih. (2023). The Influence Of K-Pop Artist As Brand Ambassador On Affecting Purchasing Decision and Brand Loyalty (A Study Of Scarlett Whitening’s Consumers in Indonesia). International Journal of Management Research and Economics, 1(2), 01–15. https://doi.org/10.54066/ijmre-itb.v1i2.455