BONITA PARDEDE; ATIK APRIANINGSIH. The Influence Of K-Pop Artist As Brand Ambassador On Affecting Purchasing Decision and Brand Loyalty (A Study Of Scarlett Whitening’s Consumers in Indonesia). International Journal of Management Research and Economics, [S. l.], v. 1, n. 2, p. 01–15, 2023. DOI: 10.54066/ijmre-itb.v1i2.455. Disponível em: https://jurnal.itbsemarang.ac.id/index.php/Ijmre/article/view/455. Acesso em: 22 dec. 2024.