1.
Bonita Pardede, Atik Aprianingsih. The Influence Of K-Pop Artist As Brand Ambassador On Affecting Purchasing Decision and Brand Loyalty (A Study Of Scarlett Whitening’s Consumers in Indonesia). Ijmre-ITB [Internet]. 2023 Jun. 25 [cited 2024 Dec. 22];1(2):01-15. Available from: https://jurnal.itbsemarang.ac.id/index.php/Ijmre/article/view/455