https://jurnal.itbsemarang.ac.id/index.php/JIKMA <div style="border: 3px #086338 Dashed; padding: 10px; background-color: #05a857; text-align: left;"> <ol> <li><strong>Journal Title</strong>: JURNAL ILMIAH DAN KARYA MAHASISWA</li> <li><strong>Initials</strong>: JIKMA</li> <li><strong>Frequency</strong>: Februari, April, Juni, Agustus, Oktober dan Desember</li> <li><strong>Print ISSN</strong>: <a href="https://issn.brin.go.id/terbit/detail/20230127091058042" target="_blank" rel="noopener">2985-6329</a></li> <li><strong>Online ISSN</strong>: <a href="https://issn.brin.go.id/terbit/detail/20230127271003710" target="_blank" rel="noopener">2985-7732</a></li> <li><strong>Editor in Chief</strong>: <a href="https://sinta.kemdikbud.go.id/authors/profile/6664577" target="_blank" rel="noopener">Dr. Heru Yulianto, SE., M.M.</a></li> <li><strong>DOI</strong>: <a href="https://doi.org/10.54066/jmbe-itb.v1i1.56">10.54066</a></li> <li><strong>Publisher</strong>: Institut Teknologi dan Bisnis (ITB) Semarang</li> </ol> </div> <div class="description" style="text-align: justify;"> <p><strong>JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)</strong>: Jurnal Ilmiah dan Karya Mahasiswa diterbitkan oleh Institut Teknologi dan Bisnis (ITB) Semarang. Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Kesehatan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis. Jurnal ini terbit 1 tahun 6 kali<strong> (Februari, April, Juni, Agustus, Oktober dan Desember).</strong></p> <div class="description" style="text-align: justify;"> <div><strong style="font-size: 0.875rem;">Indexed by :</strong></div> </div> <div> <table style="height: 102px;" width="573"> <tbody> <tr> <td style="width: 132.275px;"><a title="Google Schoolar" href="https://scholar.google.com/citations?hl=id&amp;user=ELM4P_wAAAAJ&amp;view_op=list_works&amp;authuser=3&amp;sortby=title" target="_blank" rel="noopener"><img src="https://app.apji.org/assets/side-logo/LOGO%20GS.png" /></a></td> <td style="width: 132.275px;"><a title="Copernicus" href="https://journals.indexcopernicus.com/search/details?id=125837&amp;lang=en" target="_blank" rel="noopener"><img src="https://app.apji.org/assets/side-logo/LOGO%20COPERNICUS.png" /></a></td> <td style="width: 132.275px;"><a title="Garuda" href="https://garuda.kemdikbud.go.id/journal/view/30769" target="_blank" rel="noopener"><img 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</table> <table style="height: 100px;" width="575"> <tbody> <tr> <td style="width: 132.275px;"><a style="color: #008acb;" title="ifrel" href="https://ifrel.org/" target="_blank" rel="noopener"><img class="w3-image" src="https://app.apji.org/assets/side-logo/logo_019.jpg" width="200" height="75" /></a></td> <td style="width: 132.275px;"><a style="color: #008acb;" title="lpkd" href="https://lpkd.or.id/" target="_blank" rel="noopener"><img class="w3-image" src="https://app.apji.org/assets/side-logo/logo_017.jpg" width="200" height="75" /></a></td> <td style="width: 132.275px;"><a style="color: #008acb;" title="doi.apji" href="https://doi.apji.org/publisher" target="_blank" rel="noopener"><img class="w3-image" src="https://app.apji.org/assets/side-logo/DOI_BY_APJI.jpg" width="200" height="75" /></a></td> <td style="width: 132.275px;"><a style="color: #008acb;" title="yayasandpi" href="https://yayasandpi.or.id/" target="_blank" rel="noopener"><img class="w3-image" src="https://app.apji.org/assets/side-logo/logo_015.jpg" width="200" height="75" /></a></td> </tr> <tr> <td style="width: 132.275px;"> </td> <td style="width: 132.275px;"> </td> <td style="width: 132.275px;"> </td> <td style="width: 132.275px;"> </td> </tr> </tbody> </table> </div> </div> </div> Institut Teknologi dan Bisnis (ITB) Semarang en-US Jurnal Ilmiah Dan Karya Mahasiswa 2985-6329 https://jurnal.itbsemarang.ac.id/index.php/JIKMA/article/view/3153 <p><em>This study examined the influence of the social media platform TikTok on consumer purchasing decisions, focusing on the beauty products brand Somethinc. TikTok has developed into an effective marketing tool due to its virality strategy, original reviews, and creative content-based marketing strategies.&nbsp; To find out how promotion on TikTok affects customer behavior, this study uses qualitative methods with phenomenological approaches by interviewing influencers and customers. Research results show that user reviews, influencer roles, and interactive features such as live shopping and comments have a significant effect on customers' decision to purchase a product.&nbsp; In addition, the Fear of Missing Out (FOMO) phenomenon and the fast-growing beauty trend on TikTok can encourage users to try viral products. This study suggests that beauty brands optimize user-generated content (UGC)-based marketing strategies and collaborate with micro-influencers to increase consumer confidence. These findings provide important insight for marketers in designing digital marketing strategies that are more effective and adaptive to social media trends.</em></p> Alifia Wardani Efraim Chio Putra Brahmana Fatin Athirah Flora Yulia Putri Copyright (c) 2025 Jurnal Ilmiah Dan Karya Mahasiswa https://creativecommons.org/licenses/by-sa/4.0 2025-03-21 2025-03-21 3 2 01 12 10.54066/jikma.v3i2.3153