Analisis Faktor-Faktor Yang Mempengaruhi Generasi Baby Boomers Menggunakan E-Wallet

Authors

  • Maharani Rona Makom Politeknik Negeri Semarang
  • Alvianita Gunawan Putri Politeknik Negeri Semarang

DOI:

https://doi.org/10.54066/jmbe-itb.v2i2.1376

Keywords:

Attractiveness, Baby Boomers, Effectiveness, Excellence

Abstract

This study aims to determine and analyze the factors that affect the baby boomers generation using e-wallets. The factors used in this research are Effectiveness, Excellence, and Attractiveness. The population of this study is the Baby Boomers generation whose age is more than 59 years old with a sample of 52 respondents taken from all Baby Boomers generation who use e-wallets in Semarang City with unknown population. The data analysis model uses Multiple Linear Regression Models. The data analysis technique uses the F Statistical Test, t Statistical Test, and the Coefficient of Determination. The results of this study indicate that Effectiveness, Excellence, and Attractiveness simultaneously have a significant effect. Based on the results of the t test, it is concluded that Effectiveness and Excellence have an insignificant effect on E-Wallet user interest, while Attractiveness has a significant effect.

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Published

2023-12-28

How to Cite

Maharani Rona Makom, & Alvianita Gunawan Putri. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Generasi Baby Boomers Menggunakan E-Wallet. JURNAL MANAJEMEN DAN BISNIS EKONOMI, 2(2), 39–47. https://doi.org/10.54066/jmbe-itb.v2i2.1376

Issue

Vol. 2 No. 2 (2024): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI

Section

Articles

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Copyright (c) 2023 Maharani Rona Makom

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