Pengaruh Promosi dan Harga terhadap Penjualan pada CV Bandar Sinergi Utama Kota Tangerang
DOI:
https://doi.org/10.54066/jmbe-itb.v2i4.2558Keywords:
Promotion, Price, SalesAbstract
The purpose of this research is to determine promotions and prices for sales at CV Bandar Sinergi Utama, both partially and simultaneously. This research is associative with a quantitative approach. Sampling was taken using the Slovin technique. The sample used in this research was 38 respondents. Data collection techniques used questionnaires, data analysis techniques using validity, reliability, hypothesis testing, t tests and f tests with SPSS version 21 software. The research results showed that: (1) Promotion has an effect on sales with a coefficient of determination value of 0.594 which has a significant effect on sales with the result tcount > ttable or (7.250 > 2.030) with a significance value<0.050 or (0.00 < 0.05). (2) There is an influence of price on sales with a coefficient of determination of 0.658 with the result tcount > ttable or ((8.319 >2.030) with a significance value <0.05 or (0.00 <0.05). (3) promotion and price has an effect on sales with the regression equation Y = -0.055 + 0.250 X1 + 0.522 < 0.05) then in this study Ha is acceptable.
References
Anggraeni, R. M. H., & Santoso, R. (2018). Pengaruh penjualan tunai, penjualan kredit, dan penetapan harga terhadap laba penjualan produk pipa set HD Inventer 1 PK pada PT. Sumber Mandiri Cabang Kenjeran Surabaya. Jurnal Ekonomi Manajemen, 3(2), 111.
Fathanul, V. (2022). Bab II kajian pustaka 2.1. Landasan teori 2.1.1. pemasaran. Bab II Kajian Pustaka, 12, 7–25.
Ii, B. A. B. (2019). Bab II kajian pustaka 2.1. 8–33.
Ilmiah, J., & Muhammadiyah, M. (2022). J i m m a. 12(2).
Michel Vincencia, & Christiani, N. (2022). Pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian. Jurnal Tinjauan Manajemen dan Kewirausahaan, 5(2), 1443–1449.
Muliasari, I. (2017). Pengaruh harga dan proses jasa terhadap kepuasan konsumen pada Kafe Instamie (Survey pada konsumen Kafe Instamie Jl. Tamansari No 15 Bandung). Universitas Pasundan Bandung, 26–82. http://repository.unpas.ac.id/15638/4/BAB 2 INSTAMIE %28FIKS%29.pdf
Murni, M. (2023). Pengaruh promosi dan harga terhadap keputusan pembelian produk Emina di Kota Banda Aceh. Jurnal Ilmiah Manajemen Muhammadiyah Aceh, 12(2). https://doi.org/10.37598/jimma.v12i2.1601
Mutmainnah, M. (2020). Pengaruh harga dan promosi terhadap keputusan pembelian pada PT Sarana Multigriya Lestari. Jurnal Ilmiah Feasible (Jif), 2(1), 83. https://doi.org/10.32493/fb.v2i1.2020.83-94.3710
Oktavia, N. (2023). Pengaruh pengendalian mutu terhadap penjualan pada PT. Sumber Rejeki Bersama Kabanjahe. Skripsi Thesis, Universitas Quality Berastagi, 1–23.
Pratama, V. A. (2021). Analisis penerapan digital marketing dengan penggunaan jasa Google Ads dan Facebook Ads dalam meningkatkan penjualan peralatan tani di Toko Dua Saudara. 9–25.
Pratiwi, A., Junaedi, D., & Prasetyo, A. (2021). Pengaruh harga terhadap keputusan pembelian konsumen. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2(2), 150–160. https://doi.org/10.47467/elmal.v2i2.473
Su Rahman. (2018). Buku Sakti SEO WordPress dan Joomla (1st ed.).
Zainullah, V. C. (2021). Pengaruh promosi dan harga terhadap keputusan pembelian produk kopi Koplakan. Performa, 4(4), 538–549. https://doi.org/10.37715/jp.v4i4.1666
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 JURNAL MANAJEMEN DAN BISNIS EKONOMI
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
