Pengaruh Bisnis Digital dalam Konteks e-Commerce Terhadap Pasar Bisnis UMKM Di Masa Pandemi Covid-19
DOI:
https://doi.org/10.54066/jpsi.v2i2.1914Keywords:
e-Commerce, Covid-19 Pandemic, UMKMAbstract
In the current era of free trade and economic globalization, which is characterized by the liberalization of trade and investment, very rapid progress in the fields of communication, information and technology, the dependence between sellers and buyers has greatly increased. Business activities always require space, so it is clear that e-Commerce applications are built on existing technological infrastructure. Many people think e-Commerce is just a website, even though e-Commerce is actually more than that. The concept of e-Commerce is about how to use the internet to do business better and faster. The spread of the Covid-19 virus has resulted in the Indonesian government imposing social restrictions and PSBB which makes it difficult for people to carry out activities outside the home and closes people's access to income to meet their needs or just buy necessities. One of the impacts of Covid-19 is on UMKM business actors, but with the development of the era, the use of e-Commerce has become an option in doing business.
References
E-Book
Taufiqur Rahman S.HI. (2021). Buku Ajar Fiqih Muamalah Kontemporer, Surabaya: Academia Publication.
Ari Surya Pradana (2023). E-Commerce. Pekalongan: NEM-Anggota IKAPI
Sofian Lusa (2024). Peran e-Commerce dalam Mendukung Ekonomi Digital Indonesia, Indonesia:
Andi.Wahono Diphayana (2018). Perdagangan Internasional, Yogyakarta: Budi Utama.
Dr. Rosnaini Daga., S.E., M.M. (2023). Pandemi Covid-19 dan Digitalisasi UMKM, Indramayu: Adanu Abimata.
Anindita Trinura Novisari, M.Pd. (2022). Strategi UMKM Bertahan di Masa Pandemi, Indonesia:Deepublish.
Dr. Winanto S.E., M.M. (2023). Manajemen Bisnis Digital, Batam: Yayasan Cendikia Mulia Mandiri.
Ina Ratnasari S.E., M.M. (2021). Digital Marketing Pada Start Up UMKM, Yogyakarta: AbsoluteMedia.
Citra Hennida. (2020). Respon Negara dan Institusi Global Terhadap Covid-19, Jakarta: Airlangga University Press.
Syafrika Deni Rizki. (2024). E-Commerce: Memanfaatkan E-Commerce dengan Benar, Padang; Gita Lentera.
Alexius Endy Budianto. (2020). Analisis Bisnis E-Commerce, Malang: Media Nusa Creative.
Assoc. Prof. DR. Ir. H. Nurjaya., SE., M.M. (2022). Manajemen UMKM, Surabaya: Cipta Media Nusantara.
Nono Heryana, M.Kom. (2023). UMKM dalam Digitalisasi Nasional, Indonesia: Cendikia Mulia Mandiri.
Muhammad Adam, T. (2023). Retensi Konsumen UMKM dengan Memanfaatkan Social Media Marketing, Surabaya: Syiah Kuala University Press.
Budi Harto S.E., M.M. (2023). Tranformasi Bisnis di Era Digital, Indonesia: Sonpedia Publishing Indonesia.
Pradnyawati, N.M.A.A., & Darma, G. S. (2021). Jalan Terjal Transaksi Non Tunai Pada Bisnis UMKM.Media Bina Ilmiah..
Jurnal
Maulana, dkk., (2021). Peran E-Commerce di Tengah Pandemi terhadap Gaya Hidup Masyarakat Indonesia Masa Kini. Journal of Education and Technology. Vol.1 (1): 55-61.
Ayu. S., dan Lahmi. A., (2020). Peran E-Commerce Terhadap Perekonomian Indonesia Selama Pandemi Covid-19. Jurnal Kajian Manajemen Bisnis. Vol.9 (2): 114-123.
Agung, N.F.A., and Darma, G.S. (2019). Opportunities and Challenges of Instagram Algorithm in Improving Competitive Advantage. International Journal of Innovative Science and Research Technology, 4 (1): 743-747.
Ferdiana, A.M.K., and Darma, G.S. (2019). Understanding Fintech Through Go-Pay. International Journal of Innovative Science and Research Technology. Vol.4 (2): 257-260.
Fida, I. A., Sambiono, D., Shiddiqi, F., & Ukamah, S. (2021). Transaksi E-Commerce Sebagai Pertahanan UMKM Di Tengah Pandemi Covid-19 Dalam Perspektif Islam, Imtiyaz.
Pratama, I. G. (2020). The Use of E-Commerce During COVID-19 Pandemic Towards Revenue and Volume of MSMEs Sales, International Research Journal of Management, IT & Social Sciences.
Wulandari, N.L.P.T., & Darma, G.S. (2020). Textile Industry Issue in Pandemic of Covid-19. PalArch’s. Journal of Archaeology of Egypt / Egyptology. Vol.17 (7): 8064-8074.
Swari, D.A.K.B.A., and Darma, G.S. (2019). Kepercayaan Lintas Generasi Dalam Penggunaan Social Media dan Electronic Word of Mouth. Jurnal Manajemen Bisnis. Vol.16 (4): 145-161.
Wahyuni, N.W.S., and Darma, G.S. (2019). Mobile Advertising, Product Social Value dan Purchase Intention pada Instagram. Jurnal Manajemen Bisnis. Vol.16 (4): 87-101.
