Peningkatan Kualitas Konten Multimedia Era Industri Digital

Authors

  • Andreas Tigor Oktaga Institut Teknologi dan Bisnis Semarang
  • Ika Susanti Institut Teknologi dan Bisnis Semarang

Keywords:

Digital Industry, Innovation, Multimedia Content

Abstract

Multimedia content has now become an integral element in the digital industry which continues to grow rapidly. Due to technological advances and the widespread spread of the internet, the way people interact with digital content, such as video, audio, images, and all of them combined, has undergone significant changes. Multimedia content plays a key role in influencing consumer behavior, building brands and creating engaging user experiences. Although technological advances have enabled the production of better quality multimedia content, competitive challenges remain. Content producers need to continue to innovate to produce works that are unique and interesting to their audience and stay abreast of the latest technological developments. In addition to fierce competition, there are various other problems that can hinder the positive impact of multimedia content, such as fragmented information, improper dissemination of content, difficulties in attracting audience attention, and lack of creativity in content development. Therefore, in this digital industry era, multimedia content producers must also consider the needs and preferences of an increasingly diverse audience.

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Published

2023-09-07 — Updated on 2023-09-07

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How to Cite

Andreas Tigor Oktaga, & Ika Susanti. (2023). Peningkatan Kualitas Konten Multimedia Era Industri Digital. JURNAL PENELITIAN SISTEM INFORMASI (JPSI), 1(3). Retrieved from https://jurnal.itbsemarang.ac.id/index.php/JPSI/article/view/845