Strategi Pemasaran Parfum Aroma XXI dalam Meningkatkan Penjualan di Bukittinggi
DOI:
https://doi.org/10.54066/jrea-itb.v2i2.1808Keywords:
Marketing Strategy, Analysis SWOT, SaleAbstract
This research is motivated by the growing demand for perfume both in terms of quality and type, of course the right strategy is needed so that businesses can survive amidst competition from similar businesses. The purpose of this research is to analyze the marketing strategies that have been implemented by XXI Aroma perfume to increase sales in the past and formulate marketing strategies that will be implemented by XXI Aroma Perfume in the future. The type of research used by researchers is descriptive qualitative research with using observation, interview and document data collection techniques. The informant in the research was the owner of the Aroma XXI perfume business using the SWOT matrix. The results of this research state that the marketing strategy for aroma perfumes to increase sales is to maintain strength and opportunities to increase product sales in Aroma XXI perfumes so that they can progress and develop. The strengths and opportunities are providing attractive product packaging so that consumers are interested in the products we sell, Providing long-lasting perfume fragrances so that consumers are satisfied with our products, Providing good quality to maintain the loyalty of old customers, Maintaining the quality of the product ingredients used, Improving online marketing so that consumers can easily buy perfume products.
Downloads
References
Ahmadi, N. K., & Herlina. (2017). Segmentation Analysis of Eiger Product Purchasing Decisions in Bandar Lampung. Master Management Journal, Vol 03. No.01, January 2017, 03(01), 75–95.
Amalia, R. (2018). Analysis of Marketing Strategy in Efforts to Develop the Creative Economy from an Islamic Economic Perspective. Angewandte Chemie International Edition, 6(11), 951–952., 10–27.
Dadang Suparman., S.Pd.I., M. (2018). The Influence of Price and Service Quality on Motorcycle Spare Part Sales at Pt. Slm (Happy Lestari Mandiri). Economedia Journal, Vol. 07 No(2), 2.
Eka, Nurul Effendi, S., E., M. M. (2022). Marketing strategy.
Harmadji, D. E. (2019). Services Marketing Management.
Julitawaty, W., Willy, F., Thomas, D., & Goh, S. (2020). The Influence of Personal Selling and Sales Promotion on the Effectiveness of Motorcycle Tire Sales Pt. Mega Anugrah Mandiri. Collaborative Business, 6(1), 43–56.
Malya, Surveyadini, S. E., M. S. (2018). Effective Marketing Strategy.
Masdaini, E., & Hemayani, A. D. (2022). Journal of Applied Economics, Management and Business Analysis of Purchasing Decisions on Coffee Shop Consumers Buying Decision Analysis on Nilang Coffee Shop Consumers. 2(1).
Musyawarah, I. Y., & Idayanti, D. (2022). Analysis of Marketing Strategies to Increase Sales at Mrs. Bagas's Business in Mamuju District. Forecasting: Scientific Journal of Management Science, 1(1), 1–13.
Oktafia, R. (2021). Sharia Marketing Strategy in Increasing the Competitiveness of Cracker MSMEs in Tlasih Tulangan Village, Sidoarjo. Journal of Islamic Banking and Finance, Volume 4 N.
Rahmawaty, P. (2014). The Influence of Brand Image, Product Quality, Price on Sari Roti Consumer Purchasing Decisions. Journal of Management Science, 11(2), 82–89. https://doi.org/10.21831/jim.v11i2.11768
Simanjuntak, R. (2022). Strategies and Factors That Influence the Success of Perfume Businesses in Pematangsiantar City. Science Media, Vol 1 No 1.
Widodo, S. (2018). Marketing Strategy in Improving the Product Life Cycle. Economics And Public Policy Review, 4(1), 84–90. http://jurnal.pancabudi.ac.id/index.php/jepa/article/view/546
