STUDI KAJIAN STRATEGI PROMOSI BISNIS PAKAIAN BERBASIS OFFLINE DAN ONLINE
DOI:
https://doi.org/10.54066/jrea-itb.v1i2.280Keywords:
Offline, Online, Clothes, Marketing, ProductAbstract
The increasingly fierce competition in the business world has made business people constantly innovate, including in terms of promoting the goods and / or services offered. Along with the times, the promotion of goods and / or services originally carried out through shops, markets or places of business that can be seen and visited directly by consumers can now be done via the internet network through marketplaces or social media. The COVID-19 pandemic that took place globally in 2019-2021 has further increased the role of the marketplace or social media in terms of promoting goods and / or services (online-based promotion). However, the promotion of goods and/or services both offline and online has its own advantages and disadvantages.
References
Amanda, Agni Rizkita dan Astuti, Miguna. (2020). Pengantar Manajemen Promosi.
Alma, Bukhari dan Priansa, Donni Juni. (2017). Manajemen Bisnis Syariah: Menanamkan Nilai dan Praktis Syariah dalam Bisnis Kontemporer.
Lailiyah, Faridatul. (2020). Kegiatan Promosi Abad 21. http://faridatullailiyah.blog.unesa.ac.id/
Santoso, Joseph Teguh. (2021). Ada Banyak Keuntungan Dalam Berbisnis Online, Yuk Simak. Available at: https://stekom.ac.id/artikel/ada-banyak-keuntungan-dalam-berbisnis-online-yuk-simak/
Kurniawan, A. (2014). Metode Riset untuk Ekonomi & Bisnis.
Utami, Novia Widya. (2018). 4 Perbedaan Target Konsumen Promosi Online dan Offline. Available at: https://www.jurnal.id/id/blog/2018-mengenal-4-perbedaan-target-konsumen-Promosi-online dan-offline/
Kotler, Philip. (2005). Principles of Marketing. Available at: https://opac.atmaluhur.ac.id/
Pahlephi, Rully Desthian. (2022). Mengenal Pengertian Promosi Online, Channel, dan Keuntungannya. Available at: https://finance.detik.com/solusiukm/d-6302145/mengenal-pengertian Promosi-online-channel-dan-keuntungannya/
Sugiyono. (2012). Metode Penelitian Kualitatif. ALFABETA.
Anggraini, Tria. (2017). Analisis Perbandingan Strategi Promosi Online dan Offline Pada Toko Alea Pasar Tradisional Modern (PTM) Kota Bengkulu Ditinjau Dari Ekonomi Islam. Skripsi. Bengkulu: Institut Agama Islam Negri (IAIN)
Suryana, Yuyus dan Bayu, Kartib. (2010). Kewirausahaan: Pendekatan Karakteristik Wirausahawan Sukses. Available at: https://poac.perpusnas.go.id/
https://dataindonesia.id/ragam/detil/gen-z-dan-milenial-banyak-beli-pakaian-saat-belanja-online/ https://dx.doi.org/10.29264/jfor.v19i2.2125/
