Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Pelanggan Mie Gacoan Dr. Mansyur Medan

Authors

  • Nabila Malona Siregar Politeknik Negeri Medan
  • Agus Edi Rangkuti Politeknik Negeri Medan
  • Annalisa Hasibuan Politeknik Negeri Medan
  • Ika Mary Pasaribu Politeknik Negeri Medan
  • Parenta Ritonga Politeknik Negeri Medan

DOI:

https://doi.org/10.54066/jrime-itb.v2i4.2486

Keywords:

Product Quality, Price, Customer Satisfaction

Abstract

In the current era of globalization, the business world is experiencing rapid growth, particularly in the culinary industry. This business is directly related to the basic human need for food, as it is one of the fundamental necessities for survival. The influence of product quality and price on customer satisfaction at Mie Gacoan Dr. Mansyur Medan has become an interesting topic for research, given the importance of these two factors in maintaining and enhancing customer satisfaction. This study aims to determine the extent to which product quality and price affect customer satisfaction at Mie Gacoan in Medan, with a focus on students of the Business Administration Department at Politeknik Negeri Medan as the research subjects. This study employs a quantitative research method with a descriptive approach, including tests for validity, reliability, classical assumptions, hypothesis testing (t-test, F-test, and analysis of the coefficient of determination (adjusted R square)). Data analysis techniques were performed using multiple linear regression analysis with SPSS version 26, involving 100 respondents. Data collection was carried out through questionnaires and literature studies. The results of the study show that product quality (X1) and price (X2) have a positive and significant influence on customer satisfaction (Y), both partially and simultaneously. The results of the multiple linear regression analysis reveal that the price variable has a greater or more dominant influence on customer satisfaction, with a regression value of 76.9% compared to the product quality variable, which obtained a value of 16.9%. Additionally, the results of the coefficient of determination test (adjusted R square) indicate that the variables of product quality and price can explain 81.3% of the influence on customer satisfaction, while the remaining 18.7% is influenced by other variables not examined in this study, such as service quality, ambiance, promotion, and other variables.

References

Aghitsni, W. I., & Busyra, N. (2022). Pengaruh kualitas produk terhadap keputusan pembelian kendaraan bermotor di Kota Bogor. Jurnal Ilmiah Manajemen, Ekonomi, dan Akuntansi, 6(3), 38-51.

Fadhli, K., & Pratiwi, N. D. (2021). Pengaruh digital marketing, kualitas produk, dan emosional terhadap kepuasan konsumen Poskopi Zio Jombang. Jurnal Inovasi Penelitian, 2(2), 603-612.

Hardana, A., Nasution, J., & Darnisa, A. (2019). Analisis pengaruh kualitas produk dan kualitas pelayanan terhadap minat nasabah menabung pada PT. BSI Cabang Padangsidimpuan. Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 7(2), 828-838.

Indrasari, M. (2019). Pemasaran & kepuasan pelanggan. Surabaya: Unitomo Press.

Islahani, & Fazri, A. (2023). Pengaruh kualitas dan harga produk terhadap kepuasan pelanggan busana muslimah Nibra’s di Kecamatan Singkut. Jurnal Manajemen Terapan dan Keuangan, 12(2), 3-387.

Kapirossi, B., & Probowo, R. E. (2023). Pengaruh kualitas produk, persepsi harga, dan citra merek terhadap keputusan pembelian (Studi di Antariksa Kopi Semarang). Journal of Economics and Business, 7(1), 66-73.

Nurfalah, A. A., Zahra, S., & Tabrani, M. B. (2020). Pengaruh kualitas produk dan harga terhadap kepuasan konsumen di Kedai Kopi Mustafa 85 Pandeglang Banten. Jurnal Bina Bangsa Ekonomika, 13(2), 313-318.

Magdalena, M., & Mustafa. (2023). Pengaruh kualitas produk dan harga terhadap kepuasan konsumen pada pakaian bekas impor di Pasar Lereng Kota Bukittinggi. Jurnal Manajemen Terapan dan Keuangan, 3(1), 323-337.

Pratama, S. A. (2023). Pengaruh kualitas produk dan harga terhadap kepuasan pelanggan UD. Brontoseno Nganjuk. Journal of Management and Social Sciences, 2(2), 105-110.

Pratiwi, G., & Lubis, T. (2021). Pengaruh kualitas produk dan harga terhadap kepuasan pelanggan UD Adli di Desa Sukajadi Kecamatan Perbaungan. Jurnal Bisnis Mahasiswa, 1(1), 121-134.

Silvia, R., & Arifiansyah, R. (2023). Pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan pelanggan di Cillo Coffee. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan, 3(2), 662-675.

Sugiyono. (2019). Metode penelitian kuantitatif kualitatif dan R&D. Bandung: Alfabeta.

Sutrisno, R. I., & Darmawan, D. (2022). Pengaruh promosi penjualan, diversifikasi produk, dan harga terhadap kepuasan pelanggan. Jurnal Manajemen, Bisnis, dan Kewirausahaan, 2(1), 1-12.

Published

2024-09-30

How to Cite

Nabila Malona Siregar, Agus Edi Rangkuti, Annalisa Hasibuan, Ika Mary Pasaribu, & Parenta Ritonga. (2024). Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Pelanggan Mie Gacoan Dr. Mansyur Medan. JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), 2(4), 348–367. https://doi.org/10.54066/jrime-itb.v2i4.2486