Evaluasi Terhadap Program Franchise Studi Kasus Alfamart di Indonesia

Authors

  • Rosiyani Oktavia Universitas Pamulang
  • Giantoro Pamungkas Universitas Pamulang
  • Ela Rosita Universitas Pamulang
  • Robiyatul Aniyah Universitas Pamulang
  • Haris Munandar Universitas Pamulang

DOI:

https://doi.org/10.54066/jrime-itb.v3i1.2836

Keywords:

Franchise, Retail, Evaluation, Alfamart

Abstract

The evaluation of the Alfamart franchise program in Indonesia aims to analyze the effectiveness and sustainability of this business model. This research involves interviews with franchise owners as well as quantitative data analysis regarding the growth in the number of outlets. The results obtained show that by 2024, Alfamart will succeed in reaching more than 23,670 outlets, with a franchise strategy that has proven effective in expanding the distribution network. However, there are challenges that need to be overcome, such as improving marketing communications and cultural adaptation in new markets, so that long-term success can be guaranteed.

 

 

References

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Universitas Gadjah Mada. (2020). Analisis faktor-faktor keberhasilan franchise Alfamart di Indonesia.

Universitas Indonesia. (2019). Evaluasi program franchise Alfamart di Indonesia.

Wijayanti, R. (2020). Studi kasus franchise Alfamart: Analisis faktor-faktor keberhasilan. Jurnal Manajemen dan Kewirausahaan, 12(1), 1-12.

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Published

2024-12-26

How to Cite

Rosiyani Oktavia, Giantoro Pamungkas, Ela Rosita, Robiyatul Aniyah, & Haris Munandar. (2024). Evaluasi Terhadap Program Franchise Studi Kasus Alfamart di Indonesia. JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), 3(1), 133–148. https://doi.org/10.54066/jrime-itb.v3i1.2836

Issue

Vol. 3 No. 1 (2025): Januari : JURNAL RISET MANAJEMEN DAN EKONOMI

Section

Articles

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Copyright (c) 2024 JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)

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