Pengaruh Online Shoping Experience Terhadap Loyalitas Konsumen Menggunakan Shopee

Authors

  • Ai Kurniasih Universitas Pamulang
  • Ani Hartini Universitas Pamulang
  • Marini Marini Universitas Pamulang

DOI:

https://doi.org/10.54066/jrime-itb.v3i1.2842

Keywords:

naval base, professional, human resource

Abstract

Naval base as one of the integral components of the SSAT is the spearhead of power in carrying out support for the tasks of the operating units both in peacetime and during war. In carrying out its duties the Navy has an Integrated Fleet Weapon System (SSAT) which is the integration of strength of the capabilities of the KRI, Aircraft, Marines and Naval base components. To find out the professional level of the soldier, it is necessary to hold a Test of Combat Naval Base Task Force in order to realize, maintain and improve the skills of both individuals and groups, which in turn will increase the establishment of Operational Command and Control, Operational Procedures and the establishment of mastery of appropriate techniques and tactics. With the implementation of the test, it is expected to know about Naval Base Combat Readiness, a condition where the base can carry out its main tasks.Combat Duty Rehearsal is an exercise carried out by KRI or base to maintain the ability and professionalism of soldiers both programmed and programmed. This study aims to determine whether the relationship of human resource readiness influences the professional abilities of the Naval Base on west coast of Sumatera.

 

 

References

Mofokeng, T. E. (2021). The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience. Cogent Business & Management, 8(1), 1968206. https://doi.org/10.1080/23311975.2021.1968206

Rahmawati, N. (2022). Kepercayaan Konsumen dan Loyalitas di E-Commerce. Jurnal Ekonomi dan Bisnis, 10(2), 78-90. APJII. (2023). Laporan Tahunan Penggunaan Internet di Indonesia. Asosiasi Penyelenggara Jasa Internet Indonesia.

Sari, D. (2023). Pengaruh Pengalaman Berbelanja Terhadap Loyalitas Konsumen. Jurnal Manajemen dan Bisnis, 12(1), 45- 60

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Published

2024-12-27

How to Cite

Ai Kurniasih, Ani Hartini, & Marini Marini. (2024). Pengaruh Online Shoping Experience Terhadap Loyalitas Konsumen Menggunakan Shopee. JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), 3(1), 208–231. https://doi.org/10.54066/jrime-itb.v3i1.2842