MUHAMMAD ALFIANSYAH; RA NURLINDA. Pengaruh Utilitarian Value, Hedonic Value, Citra Merek Terhadap Keputusan Pembelian. JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), [S. l.], v. 1, n. 4, p. 298–327, 2023. DOI: 10.54066/jrime-itb.v1i4.798. Disponível em: https://jurnal.itbsemarang.ac.id/index.php/JRIME/article/view/798. Acesso em: 21 dec. 2024.