[1]
Kevin Jonathan Kurniawan, Reynaldo Wahyudi, and Catharina Aprilia Hellyani, “PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE DI KOTA MALANG”, JRIME-ITB, vol. 1, no. 3, pp. 231–242, Jun. 2023.