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Kevin Jonathan Kurniawan, Reynaldo Wahyudi, Catharina Aprilia Hellyani. PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE DI KOTA MALANG. JRIME-ITB [Internet]. 2023 Jun. 26 [cited 2025 Jan. 7];1(3):231-42. Available from: https://jurnal.itbsemarang.ac.id/index.php/JRIME/article/view/434