JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)

Pengaruh Kualitas Pelayanan, Lokasi dan Word of Mouth Terhadap Sales UMKM Seblak Gurilem Tangerang Selatan

2025-03-10T09:09:50+08:00

Micro Small and Medium Enterprises have an important role in supporting the regional and national economy. Seblak Gurilem, one of the Micro Small and Medium Enterprises in South Tangerang, faces challenges in maintaining competitiveness in the midst of intense competition in the culinary business. This study aims to analyze the effect of service quality, location, and word of mouth on sales. The research method used is quantitative with a causal associative approach. Data was collected through a questionnaire involving 100 respondents who are Seblak Gurilem consumers. Data analysis was carried out using multiple linear regression. The results showed that service quality and word of mouth have a positive and significant effect on sales, while location has no significant effect. The implications of this study provide recommendations for culinary businesses to improve service quality and utilize word of mouth strategies to attract more customers and maintain consumer loyalty.

Pengaruh Literasi Keuangan Digital, Persepsi Kemudahan dan Gaya Hidup Gen Z terhadap Minat Penggunaan E-Wallet Shopeepay

2025-03-18T10:34:08+08:00

The development of technology in the digital era has a significant impact on the financial sector, especially in the payment system that is now shifting from cash to non-cash. One form of technological innovation is Financial Technology (Fintech), where E-Wallet is one of the popular classifications in Indonesia, such as Shopeepay, Dana, Gopay, OVO, and LinkAja. This study aims to analyze the influence of digital financial literacy, perception of convenience, and Gen Z lifestyle on the interest in using the Shopeepay E-Wallet among students of the Management Study Program, FEB UNISRI. This study uses a quantitative approach with primary data collected through questionnaires from 94 respondents. The sampling technique uses proportionate stratified random sampling. Data were analyzed using multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that digital financial literacy and Gen Z lifestyle have a significant partial effect on the interest in using Shopeepay, while perception of convenience does not have a significant effect. Simultaneously, the three variables have a significant effect. The R² value of 65% shows that the independent variable is able to explain the interest in using Shopeepay, while the remaining 35% is influenced by other factors such as perceptions of security, risk, benefits, trust, and financial behavior.

Analisis Pengaruh Pengangguran, IPM dan PDRB terhadap Kemiskinan di Provinsi Sumatera Utara

2025-03-21T10:56:53+08:00

Poverty is one of the problems still faced by various countries, including Indonesia. This study aims to analyze the effect of unemployment, Human Development Index (HDI), and Gross Regional Domestic Product (GRDP) on poverty in North Sumatra Province. The data used is secondary data obtained from the Central Bureau of Statistics (BPS) of North Sumatra during the period 2003-2024. The analysis method used is econometric analysis using the Ordinary Least Square (OLS) method with the help of Eviews 13 software. The results showed that partially, the variables of unemployment and HDI did not have a significant influence on poverty. However, GRDP has a significant negative effect on poverty, which indicates that an increase in GRDP can reduce the amount of poverty in North Sumatra Province. Simultaneously, unemployment, HDI, and GRDP have a significant influence on poverty with a contribution of 83.63%. These findings indicate that effective policies in reducing poverty need to focus on increasing GRDP and improving the quality of education and public health.

Kepemimpinan Berbasis Pelanggan dalam Blue Ocean Strategy : Fokus Pada Kepuasan Pelanggan Sebagai Keunggulan Kompetitif

2025-03-27T15:07:24+08:00

This research analyzes the role of customer-based leadership in implementation of Blue Ocean Strategy (BOS) to create competitive advantage through customer satisfaction. Through customer satisfaction. Using a qualitative descriptive method with literature study, this research highlights how a customer-oriented leader can identify new needs and customer-oriented leaders can identify new needs and create value innovation. Research results showed that customer-driven leadership significantly contributes to to the success of BOS by increasing customer loyalty and unique unique experiences. The case studies of Tesla and Starbucks prove that this this approach can create new markets with less competition. Conclusion, customer-centered leadership in BOS not only increases customer satisfaction, but also strengthens the company's long-term competitiveness. Satisfaction, but also strengthens the company's competitiveness in the long run.

Peran Transparansi dan Akurasi terhadap Pengungkapan Skandal Korupsi PT ANTAM Tbk

2025-04-07T16:34:12+08:00

The corruption case at PT ANTAM Tbk reflects weaknesses in transparency and accuracy within corporate management and the supervisory system in Indonesia. This study aims to analyze the role of transparency and accuracy in uncovering the corruption scandal at PT ANTAM Tbk, the corruption schemes involved, and their impact on public and investor trust. The research employs a qualitative approach using a case study analysis based on secondary data from financial reports, news articles, and legal documents. The findings reveal that financial report manipulation and ineffective supervision contributed to corrupt practices. Moreover, governance transparency failures have eroded stakeholder trust, negatively affecting business stability and investments. Therefore, reforms in corporate transparency and accuracy systems are crucial steps to prevent similar cases in the future.

Keywords: Accuracy, Corruption, Transparency.

Strategi Kepala Sekolah dalam Pelaksanaan Manajemen Pendidikan yang Berbasis Keislaman di SMA Al Fattah Sidoarjo

2025-04-09T17:29:19+08:00

This research aims to describe and analyze school principals' strategies in implementing Islamic-based education management through strategy formulation, strategy implementation, strategy evaluation, this research approach uses qualitative research with descriptive research type. The subjects of this research were school principals and heads of curriculum who were selected using purposive sampling. Data collection techniques include observation, interviews and documentation. Data analysis uses the Miles, Huberman and Saldana model, namely data condensation, data presentation, and drawing conclusions or verification. The results of the research show that: 1) the principal's strategy in implementing Islamic-based education management is through strategy formulation which begins with formulating a vision and mission, SWOT analysis, determining a strategy then implementing it in the form of a superior program and conducting an evaluation. they use inputs, processes and benchmarks. output. 2) The supporting factors for implementing the principal's strategy are in the form of support for infrastructure, while the inhibiting factors are financial aspects and lack of student discipline.

Pengaruh Pemahaman Perpajakan, Kualitas Pelayanan Pajak, dan Sanksi Pajak pada Kepatuhan Wajib Pajak Orang Pribadi

2025-04-10T10:33:04+08:00

Tax is a source of state revenue with the largest contribution to the APBN. State revenue from taxes in Indonesia has not been carried out optimally compared to countries in the Asia-Pacific. The decline in tax revenue is caused by the low level of taxpayer compliance in paying taxes. This study aims to obtain empirical evidence regarding the effect of tax understanding, quality of tax services, and tax sanctions on individual taxpayer compliance at the Tabanan Pratama Tax Office. The theory used in this study is the Theory of Planned Behavior. The sampling method used is nonprobability sampling with incidental sampling techniques. The population in this study were individual taxpayers registered at the Tabanan Pratama Tax Office totaling 227,768 with a sample used of 100 respondents calculated using the slovin formula. Data collection using questionnaires, and analyzed using multiple linear regression techniques. The results of the study indicate that the quality of tax services and tax sanctions have a positive and significant effect on individual taxpayer compliance registered at the Tabanan Pratama Tax Office, but tax understanding does not affect individual taxpayer compliance registered at the Tabanan Pratama Tax Office.

Manajemen Keuangan Sekolah di MI Darul Hikmah Entalsewu Sidoarjo

2025-04-11T11:34:27+08:00

This study aims to analyze the financial management at Madrasah Ibtidaiyah (MI) Darul Hikmah Entalsewu. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results show that the financial management at MI Darul Hikmah Entalsewu is car ied out through three main stages, namely planning, implementation, and evaluation. At the planning stage, the madrasah comprehensively prepares the financial budget by involving stakeholders. The main source of funding comes from the government's School Operational Assistance (BOS) funds and voluntary contributions/donations from students. In the implementation stage, the madrasah meticulously records each receipt and expenditure of funds, then allocates the funds according to the operational needs of the madrasah and the needs of the students. Furthermore, in the evaluation stage, internal parties (the principal and the foundation) as well as external parties (the Ministry of Religious Affairs) are involved in the supervision, monitoring, and accountability of the use of funds. Through this comprehensive financial management process, the financial management at MI Darul Hikmah Entalsewu is car ied out in a transparent, accountable, and compliant manner with the applicable regulations. The findings of this research can be a reference for other madrasahs in implementing effective financial management.

Pengaruh Brand Trust dan Harga Terhadap Keputusan Pembelian Pada Rumah Makan Kepiting Sari di Malang

2025-04-14T16:14:16+08:00

Business rivalry compels business owners to continuously seek effective strategies to maintain their market position. This challenge is also faced by Rumah Kepiting Sari, which strives to survive amidst competition by leveraging brand trust and price differentiation. This study aims to determine and analyze the influence of brand trust and price on consumer purchasing decisions. The research employs a quantitative approach using a non-probability sampling technique. Data were collected through questionnaires distributed to 100 respondents who had made a purchase decision at Rumah Kepiting Sari. The data were analyzed using multiple linear regression and hypothesis testing. The findings reveal that the brand trust variable has a significant positive effect on purchasing decisions, whereas the price variable does not significantly influence consumer purchasing behavior. However, when considered simultaneously, brand trust and price together have a significant effect on purchasing decisions. The coefficient of determination (R²) obtained in this study is 0.397, indicating that 39.7% of the variance in purchasing decisions can be explained by brand trust and price, while the remaining 60.3% is influenced by other factors not examined in this research. These results suggest that building and maintaining consumer trust in the brand is more impactful in influencing purchasing behavior compared to price considerations. Therefore, it is recommended that Rumah Kepiting Sari continues to enhance brand trust through consistent service quality, product reliability, and strong customer engagement, while also evaluating pricing strategies to remain competitive. Strengthening these aspects will contribute to long-term customer loyalty and sustainability in a competitive business environment.