JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)

Pengaruh Kualitas Pelayanan, Lokasi dan Word of Mouth Terhadap Sales UMKM Seblak Gurilem Tangerang Selatan

Muhammad Raffli Arya Nugroho — 2025-03-10

Micro Small and Medium Enterprises have an important role in supporting the regional and national economy. Seblak Gurilem, one of the Micro Small and Medium Enterprises in South Tangerang, faces challenges in maintaining competitiveness in the midst of intense competition in the culinary business. This study aims to analyze the effect of service quality, location, and word of mouth on sales. The research method used is quantitative with a causal associative approach. Data was collected through a questionnaire involving 100 respondents who are Seblak Gurilem consumers. Data analysis was carried out using multiple linear regression. The results showed that service quality and word of mouth have a positive and significant effect on sales, while location has no significant effect. The implications of this study provide recommendations for culinary businesses to improve service quality and utilize word of mouth strategies to attract more customers and maintain consumer loyalty.

Pengaruh Literasi Keuangan Digital, Persepsi Kemudahan dan Gaya Hidup Gen Z terhadap Minat Penggunaan E-Wallet Shopeepay

Maratus Sholikah — 2025-03-18

The development of technology in the digital era has a significant impact on the financial sector, especially in the payment system that is now shifting from cash to non-cash. One form of technological innovation is Financial Technology (Fintech), where E-Wallet is one of the popular classifications in Indonesia, such as Shopeepay, Dana, Gopay, OVO, and LinkAja. This study aims to analyze the influence of digital financial literacy, perception of convenience, and Gen Z lifestyle on the interest in using the Shopeepay E-Wallet among students of the Management Study Program, FEB UNISRI. This study uses a quantitative approach with primary data collected through questionnaires from 94 respondents. The sampling technique uses proportionate stratified random sampling. Data were analyzed using multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that digital financial literacy and Gen Z lifestyle have a significant partial effect on the interest in using Shopeepay, while perception of convenience does not have a significant effect. Simultaneously, the three variables have a significant effect. The R² value of 65% shows that the independent variable is able to explain the interest in using Shopeepay, while the remaining 35% is influenced by other factors such as perceptions of security, risk, benefits, trust, and financial behavior.

Analisis Pengaruh Pengangguran, IPM dan PDRB terhadap Kemiskinan di Provinsi Sumatera Utara

Tina Angelia — 2025-03-21

Poverty is one of the problems still faced by various countries, including Indonesia. This study aims to analyze the effect of unemployment, Human Development Index (HDI), and Gross Regional Domestic Product (GRDP) on poverty in North Sumatra Province. The data used is secondary data obtained from the Central Bureau of Statistics (BPS) of North Sumatra during the period 2003-2024. The analysis method used is econometric analysis using the Ordinary Least Square (OLS) method with the help of Eviews 13 software. The results showed that partially, the variables of unemployment and HDI did not have a significant influence on poverty. However, GRDP has a significant negative effect on poverty, which indicates that an increase in GRDP can reduce the amount of poverty in North Sumatra Province. Simultaneously, unemployment, HDI, and GRDP have a significant influence on poverty with a contribution of 83.63%. These findings indicate that effective policies in reducing poverty need to focus on increasing GRDP and improving the quality of education and public health.