Realisasi Anggaran Pendapatan Pedagang Buah Di Pasar Ciputat
DOI:
https://doi.org/10.54066/jurma.v2i2.1880Keywords:
Budget Realization, Fruit Traders, Revenue Analysis, Financial Ratio AnalysisAbstract
This research employs a qualitative approach to explore the revenue realization of fruit traders at the Ciputat Market, South Tangerang City. Primary data was obtained through interviews with five fruit traders over a period of two months. The results indicate an average monthly income of Rp16.107.600 with expenditures of Rp7.610.000, resulting in an average net profit of Rp2.219.000. The analysis of the income-expenditure ratio indicates good business sustainability (R/C Ratio = 1.06). Findings also identify factors such as price fluctuations and seasons that affect outcomes. Nevertheless, fruit traders at the Ciputat Market have the potential to optimize their income with more effective pricing strategies.
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