International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region

Mohammad Amin; Sudarmiatin Sudarmiatin

doi:10.54066/jurma.v2i4.2682

Authors

Mohammad Amin State University of Malang
Sudarmiatin Sudarmiatin State University of Malang

DOI:

https://doi.org/10.54066/jurma.v2i4.2682

Keywords:

Digital Proficiency, Market Insight, Global Network

Abstract

MSMEs play a crucial role in ASEAN's economic growth; nonetheless, only 15% have achieved sustained entry into foreign markets, highlighting a deficiency in internationalisation capabilities. This study seeks to examine the impact of digital competence, market intelligence, and international networks on the internationalisation performance of MSMEs in the ASEAN region. A quantitative technique employing a cross-sectional explanatory study design was utilised to collect data from 250 MSME exporters across five principal ASEAN nations (Indonesia, Malaysia, Thailand, Vietnam, and Singapore) via a structured survey. Multiple regression analysis indicated that digital capacity, market knowledge, and international networks positively and significantly influence MSME internationalisation performance. The findings underscore the necessity of a cohesive strategy for MSME capability development to improve the efficacy of international expansion, while offering strategic direction for policymakers in formulating programs to facilitate MSME internationalisation in the ASEAN area.

References

Abdullah, M., Chen, S., & Wong, K. (2024). Regulatory frameworks for SME internationalisation in ASEAN: A comparative analysis. Journal of International Business Studies, 55(2), 234-251.

Chen, L., & Park, S. (2024). Digital transformation and export performance of SMEs: Evidence from Southeast Asia. International Business Review, 33(1), 101-118.

Chen, S., Wong, K., & Lee, M. (2023). Digital capabilities and SME internationalisation: A longitudinal study. Journal of World Business, 58(3), 321-338.

Del Giudice, M., & Della Peruta, M. R. (2023). International networks and SME performance: A resource-based perspective. Journal of Business Research, 156, 113-128.

Dimitratos, P., Johnson, J., & Plakoyiannaki, E. (2024). Learning processes in internationalising SMEs. International Marketing Review, 41(2), 289-306.

Gamache, S., Abdul-Nour, G., & Baril, C. (2023). Digital transformation success factors in manufacturing SMEs. Journal of Manufacturing Technology Management, 34(5), 789-806.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2024). Multivariate data analysis (9th ed.). Cengage Learning.

Kahiya, E. T., & Dean, D. L. (2024). Network capabilities and international performance: Evidence from emerging market SMEs. International Marketing Review, 41(1), 45-63.

Kim, J., & Garcia, R. (2023). Market intelligence and international performance of SMEs. Journal of International Marketing, 31(2), 78-95.

Knight, G. A., Liesch, P. W., & Zhou, L. (2023). International entrepreneurship: A review and future directions. Journal of World Business, 58(2), 201-218.

Martinez, R., & Garcia, S. (2024). Market intelligence in SME internationalisation. International Small Business Journal, 42(1), 67-82.

Nguyen, Q. A., & Kim, S. (2023). Digital transformation and SME performance in ASEAN. Journal of Asian Business Studies, 57(4), 445-461.

Nunnally, J. C., & Bernstein, I. H. (2023). Psychometric theory (5th ed.). McGraw-Hill.

Nuryakin, N. (2024). Export performance of SMEs: The role of entrepreneurial orientation and networking capability. International Business Review, 33(2), 156-171.

Park, J., & Kim, S. (2024). Innovation capabilities and international market penetration. Journal of International Business Studies, 55(1), 89-106.

Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2023). Common method biases in behavioural research: A critical review. Journal of Applied Psychology, 108(5), 511-532.

Rahman, N. A., Ahmad, S., & Taghizadeh, S. K. (2023). Digitalisation and SME internationalisation in emerging markets. International Marketing Review, 40(3), 567-589.

Revindo, M. D., Gan, C., & Nguyen, G. (2019). Internationalisation strategy and performance of small and medium enterprises: A review of literature. LPEM Working Paper Series.

Rupeika-Apoga, R., Zarembo, I., & Saksonova, S. (2022). Digital transformation of small and medium enterprises: Evidence from Baltic countries. Journal of Business Economics and Management, 23(1), 206-227.

Thompson, P., Williams, R., & Thomas, B. (2023). SME internationalisation in the digital age: A critical review. International Small Business Journal, 41(3), 234-256.

Titin, T., Rini, E. S., & Sembiring, B. K. F. (2024). The role of digital competencies in SME performance. Business Process Management Journal, 30(1), 112-129.

Wong, K. L., & Lee, J. W. (2023). Market intelligence and SME performance: A meta-analysis. Journal of International Marketing, 31(1), 45-62.

Zhang, L., & Liu, R. (2023). Alternative financing models for internationalising SMEs. Journal of International Financial Markets, 45(2), 178-195.