Jurnal Riset Manajemen

Faktor-Faktor yang Mempengaruhi Keputusan Generasi Z dalam Berinvestasi (Studi pada Mahasiswa Universitas Kh. A Wahab Hasbullah)

2025-01-10T22:28:18+08:00

This study analyzes the factors influencing Generation Z's investment decisions. Investment is a form of financial preparation for the future. According to the KSEI report for 2022, investors under 30 years old account for 60.02%, indicating that Generation Z is becoming increasingly aware of the importance of investing. This research employs a qualitative descriptive approach using survey methods, with data collection through interviews. The data for this study were gathered from six university students at KH Wahab Hasbullah University. The purpose of this research is to identify the factors influencing Generation Z's investment decisions, such as investment knowledge, investment motivation, technological advancement, investment interest, lifestyle, ease of using investment applications, and investment decisions. Technological advancement refers to developments in line with scientific progress, resulting in innovations aimed at simplifying daily life. Investment can attract Generation Z students through technology and digital platforms to encourage investment activities. Investment decisions refer to the planning and decision-making process related to short-term or long-term fund expenditures and the return of those funds. Investment decisions serve as the initial step in determining the amount of assets required by the company as a whole, making investment decisions a critical aspect.

Pengaruh Kepuasan dan Loyalitas Pelanggan Terhadap Layanan Jasa Pembayaran (QRIS)

2025-01-18T11:29:36+08:00

This study aims to identify the satisfaction and loyalty of Dkriuk Fried Chicken customers to financial services (QRIS) in the Serang and Tangerang areas. QRIS payment services greatly facilitate customers in payment transactions. This research uses quantitative methods by administering questionnaires to Dkriuk Fried Chikencustomers. Data from questionnaires that have been collected are analyzed using a descriptive statistical analysis approach to determine the level of customer satisfaction and loyalty to QRIS payment services at Dkriuk businesses in the Tangerang - Serang area. The results showed that QRIS payment services at the Dkriuk Fried Chiken business had a positive impact on its customers. Customer satisfaction with QRIS payment services can be seen from the ease of paying and customer loyalty can be seen from their sense of security in payment.

Pemanfaatan Media Sosial dalam Pemasaran UMKM Produk di Pulo Brayan Bengkel

2025-01-21T16:41:40+08:00

In the digital era, social media plays a crucial role in supporting micro, small and medium enterprises (MSMEs) in Indonesia, particularly in Pulo Brayan Bengkel. This study aims to explore how MSMEs in the area utilize social media as an effective marketing tool. The method used is qualitative research with data collection through an online questionnaire involving 30 MSME respondents. MSME respondents. The results showed that the majority of MSME players are young, with diverse business types, especially in the beverage sector. Social media, especially Instagram and TikTok, were chosen as marketing strategies due to their ease of access and low cost. Although MSME players face challenges in terms of technical understanding and fierce competition, the use of social media is proven to increase product visibility, expand market reach, and strengthen relationships with customers. By optimally utilizing social media, MSMEs in Pulo Brayan Bengkel can improve their competitiveness and business sustainability in an increasingly competitive global market.

Pengaruh Persepsi Kemudahan Penggunaan, Brand Image, dan Gaya Hidup terhadap Keputusan Penggunaan Layanan Aplikasi Gopay

2025-01-21T17:24:46+08:00

This research examines and analyzes the influence of perceived ease of use, brand image and lifestyle simultaneously and partially on the decision to use Gopay application services. The research approach used in this research is quantitative research. The sample selection criteria in this study were those aged 17 years and over who had used Gopay in the Kebon Jeruk District area, West Jakarta. Questionnaires were collected from 100 respondents, the data was then processed using the multiple linear regression method. Based on the results of the analysis, it is known that the variables perceived ease of use, brand image and lifestyle simultaneously have a positive influence on the decision to use the Gopay application service. Partially, brand image and lifestyle variables have a positive influence on the decision to use Gopay application services. Meanwhile, partially the perceived ease of use variable has no influence on the decision to use the Gopay application service.

Pengaruh Program Keselamatan dan Kesehatan Kerja Terhadap Kepuasan Karyawan pada PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Makassar Utara di Makassar

2025-01-22T08:57:54+08:00

This study aims to determine the effect of occupational safety and health program on employee satisfaction at PT PLN (Persero) North Makassar customer service implementation unit in Makassar. This research is a quantitative study with a descriptive approach and is a population study. The sample in this study were employees at the office of PT PLN (Persero) North Makassar customer service implementation unit in Makassar as many as 35 people. Hypothesis testing in this study using multiple linear regression tests and get results, namely: Based on the results of hypothesis testing using multiple linear regression analysis tests, it shows that work safety and occupational health variables simultaneously affect employee satisfaction at PT PLN (Persero) North Makassar customer service implementing unit in Makassar. The results of hypothesis testing also show that work safety partially affects employee satisfaction at PT PLN (Persero) North Makassar customer service implementing unit in Makassar and occupational health partially affects employee satisfaction at PT PLN (Persero) North Makassar customer service implementing unit in Makassar.

Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian Produk Eiger di Eiger Adventure Store Damar Padang

2025-01-22T17:39:10+08:00

This research aims to examine the influence of brand image, character atmosphere and product quality on purchasing decisions for Eiger products at the Eiger Adventure Store Damar Padang. This type of research is quantitative, where this research uses numerical data and the research process emphasizes objective measurement of results using analysis. statistics. The population in this research is consumers shopping at the Eiger Adventure Store Damar Padang. The sampling technique used was simple random sampling. The number of samples was 100 people obtained using the Slovin formula. The type of data used in this research is quantitative and qualitative data. Meanwhile, the data sources are primary and secondary data sources. The data analysis technique uses multiple linear regression using the SPSS version 21.00 program. The hypothesis was tested using the t test at α = 0.05. The results of this research show that Brand Image has a positive and significant influence on the Eiger Purchase Decision at the Eiger Adventure Store Damar Padang, the Store Atmosphere has a positive and significant influence on the Eiger Purchase Decision at the Eiger Adventure Store Damar Padang, and Product Quality has a positive and significant influence on the Eiger Purchase Decision at Eiger Adventure Store Damar Padang.

Kebijakan Dividen sebagai Moderasi Pengaruh ROA, PER, dan PBV Terhadap Return Saham pada Perusahaan Sektor Infrastruktur Sebelum dan Sesudah Pandemi COVID-19

2025-01-23T10:54:02+08:00

This study analyzes the effect of Return on Assets (ROA), Price to Earning Ratio (PER), and Price to Book Value (PBV) on stock returns, with Dividend Payout Ratio (DPR) as a moderating variable in infrastructure sector companies listed on the Indonesia Stock Exchange (IDX) during 2017–2022. The research aims to understand the factors influencing stock returns and the role of external factors, such as the COVID-19 pandemic, in these relationships.Using secondary data from financial reports of 54 companies with a total of 295 observations, the study employs unbalanced panel data regression analyzed using STATA. The results show that ROA and PER do not significantly affect stock returns. PBV significantly influences stock returns during the combined period (2017–2022) but not in separate periods before and during the pandemic. DPR significantly affects stock returns but does not moderate the relationships between ROA and PER with stock returns. Interestingly, DPR strengthens the relationship between PBV and stock returns only before the COVID-19 pandemic. These findings indicate that PBV and DPR can influence stock returns, although their impact varies across economic periods. This study provides important insights for designing adaptive investment strategies and dividend policies based on market conditions.

Pengaruh Beban Kerja terhadap Kinerja Karyawan dengan Motivasi Intrinsik sebagai Variabel Intervening pada PT. Bank Rakyat Indonesia (Persero) Cabang Jambi

2025-01-23T15:17:03+08:00

This study aims to describe the effect of workload on employee performance with intrinsic motivation as an intervening variable at PT. Bank Rakyat Indonesia (Persero) Cabang Jambi. This research uses a quantitative method with data collection techniques by distributing questionnaires to 65 respondents. Hypothesis testing was performed using descriptive analysis with SmartPLS software. The results of the study show that workload has a significant positive effect on employee performance at PT. Bank Rakyat Indonesia (Persero) Cabang Jambi. Workload has a significant positive effect on intrinsic motivation. Intrinsic motivation has a significant positive effect on employee performance. Workload has a significant positive effect on employee performance through intrinsic motivation as an intervening variable. The recommendations from this study are: (1) For the employee performance variable, the company is advised to regularly evaluate employee performance objectively to provide constructive feedback. (2) For the workload variable, it is necessary to adjust it to the employees' capacity to maintain productivity and work quality. (3) For the intrinsic motivation variable, intrinsic motivation improvement can be done through self-development programs and creating a conducive work environment.

Pengaruh Gaya Kepemimpinan terhadap Motivasi Kerja Karyawan pada PT. Barakah Niaga Semen

2025-01-23T16:26:55+08:00

This study aims to analyze the influence of leadership style on employee work motivation at PT. Barakah Niaga Semen. In this study, the population studied was 30 employees who were also used as samples. The method used is a quantitative approach with simple linear regression analysis, using Statistical Product and Service Solutions (SPSS) software to analyze the data obtained. Data were collected through questionnaires distributed to respondents involved in this study. The results of the analysis show that leadership style has a positive and significant effect on employee work motivation. With a determination coefficient (R2) value of 55.4%, it shows that 44.6% of the variation in employee work motivation can be explained by the leadership style applied in the company. Meanwhile, the remaining 44.6% is influenced by other factors not examined in this study. This finding emphasizes the importance of implementing a good leadership style to improve employee motivation. Therefore, companies are advised to continue to strengthen their leadership style in order to improve work motivation which can ultimately contribute to improving the company's overall performance. This study also provides insight for management to improve work motivation by strengthening the existing leadership style, so as to create a more productive and harmonious work environment.

Implementasi Nilai-Nilai Pancasila dalam Era Digital

2025-01-29T11:54:07+08:00

Pancasila, as the foundation of the Indonesian state, plays a fundamental role in social and national life. However, the advancement of the digital era presents new challenges in upholding the values of Pancasila, such as the spread of hoaxes, hate speech, and radicalization through social media. This article aims to analyze the application of Pancasila values in facing social changes influenced by the advancements of digital technology. The research uses a library research method by analyzing various literatures related to Pancasila and the impact of the digital era on social life. The research findings indicate that although digital technology offers convenience in disseminating information, significant challenges arise in the form of individualism, materialism, and the misuse of social media, which can threaten national unity. Therefore, it is essential to strengthen public understanding of Pancasila values through proper digital literacy and introduce cultural education to maintain social harmony. Additionally, regulations supporting ethics and norms in the digital world are crucial to prevent the negative impacts of technological misuse. Pancasila must remain relevant amidst technological progress, by making it a guide in daily life to preserve national unity in facing the challenges of the digital era.

Pengaruh Service Quality dan Customer Perceived Value terhadap Customer Satisfaction Dimediasi oleh Trust

2025-01-30T14:40:31+08:00

Customer satisfaction plays an important role in marketing strategies that can be implemented by the banking industry by providing the best facilities for its customers to be able to provide value and experience of the services provided so that trust increases. The aim of this research was to measure more specifically service quality and customer perceived value towards trust in customers using the Livin Mandiri application. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 100 male and female Livin Mandiri mobile banking user respondents aged 20 - 55 years and domiciled in West Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this research show that the variables Service Quality, Customer Perception Value, Customer Satisfaction and Trust are proven to have a positive effect and the service quality variable has the greatest influence on trust. Then the biggest indirect influence is trust with service quality and customer satisfaction. This research contributes to the banking industry in maintaining and increasing customer satisfaction by looking at several factors in consumer complaints in an optimal and measurable manner. For further research, researchers suggest expanding the research area and looking for objects in other fields.

Pengaruh Customer Review dan Celebrity Endorser terhadap Purchase Intention Dimediasi oleh Trust

2025-01-30T15:00:19+08:00

Celebrity endorsers play an important role in marketing strategies that can be implemented by Make Over companies by providing accurate and interesting information for their consumers to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was to determine the greatest influence on purchase intention. The population of this study is users of Make Over beauty products in Jakarta. This study uses a purposive sampling technique with the criteria of female social media users aged 17-25 years (Generation Z), following the official Make Over social media account, intending to or having purchased Make Over products, and residing in Jakarta which was distributed through a questionnaire to 100 generation z respondents. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. This study shows that the variables of customer review, celebrity endorser, purchase intention and trust can be proven to have a positive influence and the trust variable has the greatest direct influence on purchase intention. Then the trust variable has the greatest indirect influence on customer reviews and purchase intention. This study contributes to Make Over companies in maintaining and increasing purchase intention, which can be seen from several consumer trust factors formed from customer reviews and celebrity endorsers optimally and measurably. For further research, researchers suggest expanding the research area and looking for objects in other fields.

Pengaruh Electronic Word Of Mouth (E-WOM) dan Social Media Marketing Activities terhadap Purchase Intention Dimediasi Brand Image

2025-01-30T15:23:40+08:00

Social media marketing activities an important role in marketing strategies that can be implemented by e-commerce companies by providing the best service for consumers to improve the company's brand image and increase consumer purchase intention. The purpose of this study was to measure more specifically Social media marketing activities on brand image and purchase intention. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 respondents who use the Tiktok Shop application, male and female, aged 18-55 years and intend to or have purchased skincare products through the Tiktok Shop application and are in the DKI Jakarta area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study tested with the results that all affect. This study contributes to e-commerce companies for skincare products on Tiktok Shop in maintaining and increasing purchase intention, which can be seen from several factors, namely always having new innovations in every feature presented and presenting information that is appropriate and needed by consumers. Then e- commerce companies also need to listen to consumer criticism that can be constructive.

Studi Kelayakan Bisnis pada UMKM Rempeyek 4 Sekawan : Strategi Analisis SWOT

2025-01-31T10:10:00+08:00

In the era of globalization, strong economic development is a priority for every country, with a significant focus on the role of Micro, Small, and Medium Enterprises (MSMEs). Using a qualitative descriptive approach of the field research method through interviews by utilizing field research to evaluate Rempeyek's business feasibility study. This research highlights the fundamental contribution of MSMEs to the national economy, especially in addressing issues such as poverty, unemployment, and income distribution. The study emphasizes the importance of understanding market opportunities and capitalizing on them through innovative product offerings that appeal to consumers. One of these promising businesses is the culinary business "Rempeyek 4 Sekawan", a traditional Indonesian snack that has gained popularity in various demographics. The study identified the potential market for reampeyek businesses, especially with the increasing demand for local snacks that combine traditional flavors with modern innovations. However, dynamic market conditions present challenges that require a comprehensive feasibility analysis. Therefore, the results of the research on the 4 friends business are worthy of being carried out as a business opportunity by using analysis that covers various aspects, including market and marketing, finance, operations, production and technology, human resources, and legal considerations. By applying a SWOT analysis, this study aims to provide insight into the competitive position of Rempeyek 4 Sekawan's business, ensuring its sustainability and success in the market.

Pengaruh Kualitas Produk dan Desain Produk terhadap Volume Penjualan pada UD. Sinar Arafah Jaya di Deli Serdang

2025-02-01T12:11:51+08:00

This research is motivated to decreased volume at UD. Sinar Arafah Jaya in Deli Serdang. The decrease in sales volume indicates there are factors influence sales. Referring to previous studies as empirical studies. The level of sales volume is thought to be influenced by various factors such as quality and product design. The purpose of this study is test the effect of product quality and product design on sales volume at UD. Sinar Arafah Jaya products. This study uses a mixed methods (a mix of quantitative and qualitative). Collected data using questionnaire and interview. Respondents in this study were 32 people consumers who had purchased UD. Sinar Arafah Jaya products. The hypothesis was formulated and tested using regression analysis with SPSS software. While qualitative analysis was obtained from the results of interview transcripts with owner which processed with NVivo 12 Pro software and provided information and explanations. The results of quantitative research show that, simultaneously, quality and product design have a positive and significant effect on sales volume (f count 58,333 > f table 8,183 with a significant value of 0.000 < 0.05). Then the results of qualitative research also show that sales volume is influenced by quality and product design, various other aspects such as promotional strategies, pricing, and distribution channels. All of elements support each other to achieve the maximum sales volume target.

Pengaruh Kompetensi dan Komitmen Organisasi terhadap Kinerja Guru dengan Motivasi sebagai Variabel Intervening pada Yayasan Murni Padang

2025-02-04T17:50:01+08:00

This research aims to determine the effect of competence on motivation, the effect of organizational commitment on motivation, the effect of competence on teacher performance, and the effect of organizational commitment on teacher performance at the Murni Padang Foundation. The sample used in this research was the Teachers of the Murni Padang Foundation, Jl. Nipah No.33, Berok Nipah, West Padang, Padang City, West Sumatra. Totaling 40 respondents. The data collection methods used were library studies and field studies. The instruments of this research are observation and questionnaires. The data analysis method used is Structural Equation Model Partial Least (SEM-PLS) using SMART PLS 3.0 software. The results of this study indicate that there is a significant influence between competence on motivation, there is an insignificant influence between organizational commitment on motivation, there is a significant influence between competence on teacher performance, there is a significant influence between organizational commitment on teacher performance, there is a significant influence Between motivation and teacher performance, there is a significant influence between competence on teacher performance through motivation, there is an insignificant influence between organizational commitment on teacher performance through motivation.

Pengaruh Disiplin dan Motivasi Terhadap Kinerja Karyawan Divisi Operasional PT. Sankyu Indonesia International

2025-02-06T09:34:03+08:00

This research was conducted to determine the influence of discipline and motivation on employee performance in the Operational Division of PT Sankyu Indonesia International. The research method used in this research is a quantitative approach with data collection techniques through questionnaires. The sampling technique used a saturated sampling technique, the sample was 36 people who worked as employees of the Operational Division of PT Sankyu Indonesia International. The results of the descriptive analysis show that the influence of discipline and motivation on employee performance in the Operational Division of PT Sankyu Indonesia International is classified as very good, where the three variables are in the rating scale range of 70-100. From the results of the hypothesis test, it shows that discipline has a positive and significant effect on employee performance. The results of the analysis have a significance value of 0.000 and t count 4.125 > t table 1.68830. Motivation does not have a positive effect on employee performance as a result of the analysis with a significance value of 0.427 and t count 0.804 < t table 1.68830. Discipline and Motivation simultaneously have a positive and significant effect on Employee Performance, the results of the analysis have a significance value of 0.000 and F count 9.970 > F table 3.26.

Pengaruh Sosial Media Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Melalui Minat Beli Konsumen sebagai Variabel Intervening pada Toko Liza Kosmetik Padang

2025-02-07T12:45:27+08:00

This research aims to determine and try to analyze the influence of social media marketing and service quality on purchasing decisions through purchase interest at the Liza Cosmetics Padang store. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were visitors to the Liza Cosmetics Padang shop. The research results found that there is an influence between Social Media Marketing on Purchase Interest. There is an influence between Service Quality on Purchase Intention. There is an influence between Social Media Marketing on Purchasing Decisions. There is no influence between Service Quality on Purchasing Decisions. There is an influence between Purchase Interest and Purchase Decisions. Purchase Interest mediates Social Media Marketing on Purchase Decisions. Purchase Interest mediates Service Quality on Purchase Decisions.

Pelayanan Pemanduan dan Penundaan Kapal BSP XXV Melalui Sistem PHINNISI Oleh PT. Bahtera Kencana Djaya Lampung

2025-02-07T17:18:40+08:00

Ship guiding and postponement services are one of the important aspects in ensuring safety and operational efficiency at the port. This research discusses the application of the PHINNISI (Port and Harbormaster Integrated Information System) system in the process of guiding and delaying BSP XXV ships. PHINNISI is an information technology-based system designed to improve coordination and supervision of ship operations at the port. Through real-time data integration and digitisation of procedures, the system enables more effective monitoring of vessel movements, arrival times, and delay processes. The purpose of writing this paper is to find out how the BSP XXV Ship Guidance and Delay Service through the Phinnisi System by PT Bahtera Kencana Djaya Lampung. The author collects data using two research methods, namely the library method (Library Research) and the field method (Field Research). The results of this study are the BSP XXV Ship Guiding and Delay Services through the Phinnisi System by PT Bahtera Kencana Djaya Lampung. Starting from entering the PHINNISI application through the site (phinnisi.Pelindo.co.id). Then the agent logs in using the company account that has been registered in the PHINNISI application, after logging in the agent makes a request for ship guiding and delaying services and makes payment, after obtaining permission from KSOP.

Analisis Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Restoran The Socialite di Kota Surabaya

2025-02-10T11:31:17+08:00

This research aims to analyze the influence of service quality and price on consumer satisfaction at The Socialite Surabaya Restaurant. Service quality and price are the main factors influencing consumer decisions and their loyalty. The research approach uses quantitative methods by collecting data through questionnaires distributed to 97 respondents, selected using purposive sampling techniques. Data analysis was carried out using multiple linear regression to test the influence of the independent variables (service quality and price) on the dependent variable (consumer satisfaction). The research results show that service quality and price have a significant effect on consumer satisfaction. Of these two variables, the price variable has a more dominant influence than service quality. This shows that consumers consider the suitability of price to product quality and price competitiveness more in assessing their satisfaction. Recommendations are given to restaurant managers to maintain competitive price advantages while still paying attention to service quality in order to maintain consumer loyalty.

Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart

2025-02-11T09:36:29+08:00

The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.

Analisa Kepuasan Layanan Perpustakaan dengan Minat Kunjung Mahasiswa di Perpustakaan STPKAT Santo Fransiskus Asisi Semarang Tahun 2023/2024

2025-02-11T15:51:39+08:00

This study aims to determine whether there is a relationship between satisfaction with library services and students' interest in visiting the school library. The data analysis techniques used in this research include normality testing, linearity testing, reliability testing, and product-moment correlation testing. The research population consists of all 51 students of STPKAT Santo Fransiskus Asisi Semarang for the 2023/2024 academic year. The research subjects come from different educational levels and age groups, with varying abilities and interests in visiting the library. The sample consists of 10 students selected from those who have previously visited the school library, using a questionnaire as the research instrument. The data analysis techniques applied include normality testing, linearity testing, reliability testing, and product-moment correlation testing. The results of the product-moment correlation analysis show that the correlation value between the library service satisfaction variable (X) and students' interest in visiting the library is 0.667 > 0.05, indicating a significant relationship between these two variables.

Peran Pengelolaan Dokumen Administrasi Ekspor Impor Pada Perusahaan Jasa Kepabeanan PT Kargo Trans Solusi

2025-02-12T11:23:57+08:00

Internship activities are a way of applying academic learning to the world of work with the aim of providing work experience to students. This article discusses practical internship activities carried out at PT. Kargo Trans Solusi, a customs services company that focuses on export-import document administration. The aim of this internship is to gain an understanding of the role of administration in international trade, especially in managing customs documents such as Goods Export Notifications (PEB) and Goods Import Notifications (PIB). To find out about the management of export-import administration documents at PT. Kargo Trans Solusi, this research uses a qualitative approach with a case study method.

Strategi Pengembangan Usaha UMKM Royal Bubble Seberang Kota Jambi di Era Digital

2025-02-12T12:35:56+08:00

This study aims to develop a business development strategy for the UMKM Royal Bubble Seberang Kota Jambi in the digital era using a SWOT analysis. The research findings indicate that, from an internal perspective, Royal Bubble possesses greater strengths than weaknesses, with a positive difference of 0.45. However, from an external perspective, opportunities are smaller than threats, with a negative difference of -0.18. The position of UMKM Royal Bubble falls into quadrant II of the SWOT matrix, indicating that although the business has significant strengths, there are external threats that need to be addressed. The recommended strategy for business development is to leverage internal strengths to mitigate threats and optimize long-term opportunities through product diversification. Additionally, utilizing digital platforms, improving service quality, and collaborating with various stakeholders are crucial factors in enhancing business competitiveness. By implementing the right strategies, Royal Bubble can strengthen its market position and sustain its business in the digital era.

Pengaruh Live Streaming Content, Online Customer Review dan Voucher Discount terhadap Perilaku Impulsive Buying

2025-02-12T14:24:50+08:00

This study aims to determine the influence of Live Streaming Content, Online Customer Review and Voucher Discount on the Impulsive Buying Behavior of Shopee Application User in South Jakarta. The population in this study are Shopee application user in South Jakarta. The sample ini this study used a purposive sampling method with the Lemeshow formula and obtained as many as 103 respondents. Data was collected through a questionnaire with a Likert scale spread through a google form, processed using Microsoft Excel 365 and analyzed using SPSS version 29. The results showed that Live Streaming Content and Voucher Discount have a significant effect on Impulsive Buying Behavior while Online Customer Reviews has no affect Impulsive Buying Behavior.

Proses Port Clearance In/Out Dengan Inaportnet Kapal SV. PACIFIC LEGACY Oleh Perusahaan Pelayaran PT. Sanindo Antar Nusa Pada Kantor Kesyahbandaran Lhokseumawe

2025-02-13T09:03:24+08:00

This study aims to describe the Port Clearance process for SV vessels In/Out PACIFIC LEGACY with Inaportnet implemented by PT. Sanindo Antar Nusa at the Lhokseumawe Harbormaster's office. Inaportnet is an electronic portal that facilitates the exchange of port service data and information quickly, safely, neutrally and easily, and is integrated with government agencies, port business entities and logistics industry players to increase the competitiveness of the Indonesian logistics community. The activities of various government agencies at ports aim to support the implementation of the main tasks and functions of ports as connectors, interfaces, gateways and industrial entities. Government agencies related to shipping and shipping include the Port Authority and Harbormaster. Apart from that, other government agencies such as Customs, Immigration and Quarantine also operate at the port. Overall, Port Clearance In/Out process for SV vessels. PACIFIC LEGACY carried out by PT. Sanindo Antar Nusa using Inaportnet has been running well, including the clearance in, clearance out and Port Clearance issuance processes in accordance with procedures and carried out carefully in filling in ship records. This paper was written using the Field Research and Library Research methods.

Peran Kepuasan Kerja dalam Memediasi Pengaruh Lingkungan Kerja dan Beban Kerja terhadap Loyalitas Karyawan

2025-02-13T11:01:17+08:00

This research aims to examine the role of job satisfaction in mediating the influence of the work environment and workload on employee loyalty, a study in the compliance division of PT Permodalan Nasional Madani, South Jakarta. The method used is descriptive quantitative using a questionnaire. The analysis technique used in this research is Path Analysis. Sampling in this study used nonprobability sampling techniques and used the census or total method. with a total sample of 38 respondents. Data was collected through a questionnaire with an interval scale which was processed using Microsoft Excel 2019 software and SmartPLS version 4.1.0.2. The results of this research show that work environment variables have no effect on employee loyalty. The workload variable has a positive and significant effect on employee loyalty. The job satisfaction variable has a positive and significant effect on employee loyalty. Work environment variables have a positive and significant effect on job satisfaction. The workload variable has a positive and significant effect on job satisfaction. The job satisfaction variable is able to mediate the work environment variable on employee loyalty. The job satisfaction variable is not able to mediate workload on employee loyalty. This research examines the important role of management in creating a conducive work environment.

Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening pada PT. Semen Padang

2025-02-13T17:51:20+08:00

This study aims to examine the Influence of Organizational Culture and Work Environment on Employee Performance with Work Motivation as an Intervening Variable using primary data obtained by distributing questionnaires to 75 employees as respondents, namely at PT. Semen Padang. In this study, the Structural Equation Modeling (SEM) analysis tool was used using Partial Least Square (PLS). The results of the study showed that (1) There is a significant positive influence of Organizational Culture on Work Motivation at PT. Semen Padang. (2) There is a significant positive influence of Work Environment on Work Motivation at PT. Semen Padang. (3) There is a significant positive influence of Organizational Culture on Employee Performance at PT. Semen Padang. (4) There is a significant positive influence of Work Environment on Employee Performance at PT. Semen Padang. (5) There is a significant positive influence of Work Motivation on Employee Performance at PT. Semen Padang. (6) There is a significant positive influence of Organizational Culture on Employee Performance through Work Motivation at PT. Semen Padang. (7) There is an insignificant positive influence of the Work Environment on Employee Performance through Work Motivation at PT. Semen Padang.

Pengaruh Pelatihan dan Pengembangan Karir terhadap Kinerja Karyawan dengan Digital Well-Being sebagai Variabel Intervening pada PT. Semen Padang (Unit. Departemen SDM)

2025-02-14T11:49:00+08:00

This study aims to determine the effect of Training and Career Development on Employee Performance through Digital Well-being as an intervening variable at PT Semen Padang (HR Department Unit). This study consists of two independent variables, namely Training and Career Development and one dependent, namely Employee Performance and Digital Well-being as the intervening variable. Data collection methods through surveys and distributing questionnaires to employees as respondents using a quantitative approach. The data analysis technique used is Structural Equation Modeling (SEM) Analysis with Partial Least Square (PLS) 4.0. The results showed that there is a positive and significant influence between Digital Well-being on Employee Performance at PT Semen Padang (HR Department Unit). There is a positive and significant influence between Training on Digital Well-being at PT Semen Padang (HR Department Unit). There is a positive and insignificant influence between Training on Employee Performance at PT Semen Padang (HR Department Unit). There is a positive and insignificant influence between Career Development on Digital Well-being at PT Semen Padang (HR Department Unit). There is a positive and significant influence between Career Development on Employee Performance at PT Semen Padang (HR Department Unit). Training has a positive effect and is able to mediate between Digital well-being variables on Employee Performance. Career Development has a negative effect and does not mediate between Digital Well-being variables on Employee Performance.

Pengaruh Penempatan Kerja dan Lingkungan Kerja pada PT. Haleyora Power Region 4 Sumatera Barat

2025-02-14T12:24:16+08:00

This research aims to examine the influence of work placement and work environment on employee performance with job satisfaction as an intervening variable using primary data obtained by distributing questionnaires to 100 employees as respondents, namely at PT. Haleyora Power Region 4 West Sumatra. In this research, Structural Equation Modeling (SEM) analysis tools were used using Partial Least Square (PLS). The results show that Job Placement has a positive and significant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and insignificant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, Work Placement has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and significant impact on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Satisfaction has a positive and significant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Placement through Job Satisfaction has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment through which Job Satisfaction has a positive and significant effect on Employee Performance (Y) at PT. Haleyora Power Region 4 West Sumatra.

Pengaruh Lingkungan Kerja, Beban Kerja , dan Gaya Kepemimpinan terhadap Kepuasan Karyawan

2025-02-15T14:39:36+08:00

This research aims to analyze the impact of the Work Environment, Workload, and Leadership Style on Employee Satisfaction at Marketing Gallery Graha Raya PT Jaya Real Property Tbk. The study employs a non-probability sampling method with a saturated sampling approach, involving 39 employees from the company as respondents. Data analysis was conducted using multiple linear regression with the aid of SPSS version 25. The findings reveal that Work Environment and Workload do not significantly affect Employee Satisfaction, whereas Leadership Style has a positive and significant impact. Collectively, these three variables contribute 74.9% to Employee Satisfaction, leaving 25.1% influenced by other factors. The outcomes of this research serve as a valuable reference for companies in developing more effective HR policies to enhance employee motivation and productivity by improving job satisfaction.

Pengaruh Persepsi Harga, Promosi dan Citra Merek terhadap Keputusan Pembelian

2025-02-19T10:37:56+08:00

The purpose of this study was to determine the effect of Price Perception, Promotion, and Brand Image on Purchasing Decisions. The sample in this study were 100 Alfagift users, with the sampling method using Non Probability Sampling with Accidental Sampling technique. Data collection by distributing questionnaires. The research instrument was a questionnaire with a Likert Scale. The method used in this research is quantitative method. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 26. The results showed that Price Perception and Brand Image have a significant effect on Purchasing Decisions, Promotion has no significant effect on Purchasing Decisions, and Price Perception, Promotion and Brand Image simultaneously affect Purchasing Decisions.