Jurnal Riset Manajemen

Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepuasan Pengunjung Event MTQ Ke-56 di Kota Medan pada PT JA Production Indonesia

2024-02-27T12:35:05+08:00

Religious events are a combination of dogma and information, rituals and appearances, piety and politics, and become habits of religious value which are framed as public spectacles. One of the religious events is the MTQ event. MTQ (Musabaqah Tilawatil Qur'an) is a competition for reading the Qur'an with mujawwad readings, namely reciting the Al-Qur'an following the legal rules of tajwid, the art of song and sound, and reading with adab recitations. In organizing an event, the important thing that must be considered by the organizers is promotion in order to notify, invite, and remind people about the event being held. The excellence of an event is not only determined by the promotion and also the type of event, but also must be supported by the quality of service. Service quality plays a very important role because it is assessed based on visitor satisfaction. If the service quality is good, the visitors who come will be happy, satisfied, and will revisit the next MTQ event. The purpose of this study was to determine whether there is an influence of promotion and service quality on visitor satisfaction.This study uses associative quantitative research with a sample of 100 respondents. The analytical method in this study is multiple linear regression with partial hypothesis testing (t test) and simultaneous testing (f test). From the test results of this study it was found that partially the promotion variable had an insignificant effect on visitor satisfaction while the service quality variable had a significant effect on visitor satisfaction. Simultaneously promotion and service quality variables have a significant influence on visitor satisfaction.

Pengaruh Fasilitas dan Promosi Terhadap Keputusan Berkunjung Destinasi MICE di Wisata Srp Ernala Sukanalu Simbelang

2024-02-27T12:46:03+08:00

Srp Ernala Tourism is one of the tourist destinations located in Sukanalu Simbelang village, Karo Regency, North Sumatra. Srp Ernala Tourism Destination not only displays the beauty of the Karo Regency region but displays Karo Regency culture, cleanliness of the place, friendliness of service and provides many facilities to provide tourist comfort when visiting Srp Ernala Tourism. other than facilities, promotion is one of the success factors of a marketing program with promotions that can increase tourist visits. This study aims to determine the effect of facilities and promotions on visiting decisions for MICE Destinations at Srp Ernala Sukanalu Simbelang Tourism. The research was conducted at Srp Ernala Sukanalu Simbelang Tourism which is located in Sukanalu Simbelang Village, Barusjahe District, Karo Regency, North Sumatra in 2023. This research uses quantitative research methods. The population in this study amounted to 100 visitors. Data collection was carried out using questionnaires and observations at tourist sites. Data processing techniques include validity test, reliability test, classical assumption test, hypothesis testing (t test, f test, and coefficient of determination analysis test (R²). The results of this study indicate that facilities, promotion positively and significantly influence the decision to visit the MICE Destination Srp Ernala Sukanalu Simbelang Tourism. Promotion has the most dominant influence on visitor decisions.

Pengaruh Kualitas Layanan PT Perempatan Event Organizer terhadap Kepuasan Peserta Rapat Dinas Lintasarta Bali 2023

2024-02-27T12:54:31+08:00

The MICE (Meeting, Incentive Convention, Exhibition) industry is the entry point for introducing tourism and in the end it becomes a special interest tourism destination and tourism actors are starting to develop MICE destinations as superior destinations because they have a multiplier effect on increasing the economy of a region. Making it easier for domestic and international tourists to travel to the island of Bali. PT Perempatan EO Bali is a service business that provides services in the field of MICE events and is the organizer of the Lintasarta Bali 2023 event. Judging from the quality of service, PT Perempatan EO always provides the best service in terms of reliability, responsiveness, physical evidence, guarantees, and empathy. The company also always provides professional and reliable services and guarantees the satisfaction of participants in the Lintasarta Bali 2023 official meeting event. This research uses a quantitative research type. The object of this study were participants in the 2023 Bali cross-art service meeting, where the research instrument was a questionnaire. In this study, a saturated sample was used, which consisted of 109 cross-section event participants. The data analysis technique used in this study is multiple linear regression analysis, classical assumption test, hypothesis testing (t test, f test, and analysis of the coefficient of determination test). The results of this study indicate that the quality of service simultaneously has a positive and significant effect on the satisfaction of participants in the 2023 Bali cross-art agency meeting with an f-count value greater than f-table, namely 48.119> 3.93. The variable Reliability partially has a positive and significant effect on the satisfaction of participants in the 2023 Bali cross-art agency meeting with the results of t-count (2,302) greater than t-table (1,983), the responsiveness variable has a positive and significant effect on the satisfaction of participants in the 2023 Bali cross-art service meeting with the results of t-count (3.075) are greater than t-table (1.983), the variable physical evidence has a positive and significant effect on the satisfaction of participants in the 2023 Bali cross-art agency meeting with the results of t-count (3.329) greater than t-table (1.983), the guarantee variable has a positive and significant effect on the satisfaction of participants in the 2023 Bali cross-art agency meeting with the result t-count (5.044) greater than t-table (1.983)

Pengaruh Kualitas Event terhadap Kepuasan Pengunjung pada MTQ Ke 56 Kota Medan Tahun 2023

2024-02-29T04:50:28+08:00

Musabaqah Tilawatil Qur'an (MTQ) is a book reading competition Al-Qur'an with mujawwad reading, namely recitation of Al-Qur'an that follows the legal rules of tajwid, the art of song and sound, and reading with adab recitations. In organizing an event, the important thing that must be considered by the organizers is the implementation of structured activities in order to increase visitor satisfaction with the event being held. The excellence of an event is not only determined by the performers, but also must be supported by the quality of the event. The quality of the event (entertainment, performance, staff quality, physical surroundings) plays a very important role because it is assessed based on visitor satisfaction. If the quality of the event is good, the visitors who come will be happy, satisfied, and will revisit the next MTQ event. The purpose of this study was to find out whether there was an effect of event quality on visitor satisfaction at the 56th MTQ in Medan City in 2023. This study used quantitative research with a sample of 100 respondents. The analytical method in this study is multiple linear regression with partial hypothesis testing (t test) and simultaneous testing (f test). From the test results of this study, it was found that partially the variable quality of event performance (X₁), entertainment (X₂), staff quality (X₃), physical surroundings (X₄) simultaneously had a positive influence on visitor satisfaction.

Pengaruh Penilaian Prestasi Kerja terhadap Kinerja Karyawan pada CV Lima Citra Perdana Medan

2024-02-29T06:40:29+08:00

Human resources are a very important aspect for the journey of an organization, both private organizations and government organizations, to achieve the goals of the organization. Employee Performance Appraisal is an important part of all employee performance. Work Performance Assessment must be carried out formally based on criteria that are applied rationally and objectively and documented systematically, so that the interests of the employees and the company can be met. The form of this research used is associative research with a quantitative approach. The sampling technique in this study was carried out using the Nonprobability Sampling technique and used 70 respondents as the sample. Primary data in this study were obtained through distributing questionnaires and secondary data obtained through literature studies in the form of relevant books, journals and previous research. The data analysis method used is validity test, reliability test, classic assumption test, simple linear regression analysis, and instrument test. The results of the study show that performance appraisal has a positive and significant effect on employee performance. The t_count value for the work performance variable is 9.353 with a significance of 0.026. Meanwhile t_table at α=0.05 is 1.995. This shows that t_count (9.535) > t_table (1.995) and a probability value of 0.000 <0.05 then Ha is accepted so Ho is rejected. With a good work performance assessment, it will improve employee performance to work at CV Lima Citra Perdana Medan.

Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pengunjung pada Event Deliland Festival 2023

2024-02-29T06:56:36+08:00

The increase in the number of music festival events in the city of Medan is a phenomenon in this study. To provide satisfaction to visitors, there are several factors, one of which is the quality of service and facilities. The purpose of this study was to determine the effect of Service Quality and Facilities on Visitor Satisfaction at the 2023 Deliland Festival event. The population of this study totaled 19,694 visitors, and the sample used was 100 respondents (slovin). The data used in this research comes from field studies and literature studies in the form of primary and secondary data. This study uses quantitative research methods with descriptive research types which include validity test, reliability test, classic assumption test, hypothesis testing (t test, F test, and analysis coefficient of determination test (R2). The results of the test of the coefficient of determination (R2) show that the variable Quality of Service and Facilities affects Visitor Satisfaction by 74.8% and the remaining 25.2% are influenced by other variables not examined in this study.

Pengaruh Daya Tarik, Fasilitas dan Harga Tiket terhadap Kepuasan Pengunjung Objek Wisata Bukit Holbung di Kabupaten Samosir

2024-02-29T07:16:17+08:00

One of the mainstay tourist attractions in Samosir Regency is Holbung Hill. There are several factors that are the reason tourists visit a tourist attraction, including attractiveness, facilities and ticket prices. A tourist attraction is a place with beauty, uniqueness, authenticity and value that can be used as a place of entertainment for tourists in an effort to fulfill their spiritual and physical needs. Facilities are everything that is provided to be used and enjoyed by visitors while using the services so as to make visitors feel comfortable. The ticket price is the amount charged for a service in order to obtain the benefits of the service. Tourist visits that do not experience a significant and unstable increase are phenomena in this study. The research aims to determine the effect of attraction, facilities and ticket prices on visitor satisfaction at the Bukit Holbung tourist attraction in Samosir Regency. This research was conducted using a quantitative approach. The object of research is visitors to the Holbung Hill tourist attraction in Samosir Regency in 2022. The population in this study is unknown. The sample in this study was 100 visitors. Data collection was carried out using a questionnaire via Google form and observation at tourist destinations. Data analysis used is validity test, reliability test, classic assumption test, multiple linear regression and hypothesis testing. The results showed that visitor satisfaction at the Bukit Holbung tourist attraction in Samosir Regency was significantly and partially influenced by attractiveness, facilities, and ticket prices. Simultaneously attractiveness, facilities and ticket prices have a positive and significant effect on visitor satisfaction. Attractiveness has the most dominant influence on visitor satisfaction. The multiple linear regression equation for this study is Y = 1.667 + 0.267X1 + 0.366X2 + 0.251X3 + e. The test results of the coefficient of determination show that all the variables of attractiveness, facilities and ticket prices are able to explain 74.5% and the remaining 25.5% are influenced by other variables not examined in this study.

Pengaruh Fasilitas dan Bauranpromosi terhadap Keputusan Berkunjung pada Event Bazaar Jakarta Fest di Medan

2024-02-29T08:06:40+08:00

Bazaar Jakarta Fest is an event that is open to the public, where everyone has the opportunity to come and enjoy a variety of shopping, culinary and entertainment experiences presented in a lively and lively atmosphere. Held at Center Point Medan, Medan City. There are several factors that influence the decision to visit including facilities and promotion mix. The purpose of this study was to see the effect of facilities and promotion mix on the decision to visit the Jakarta Fest Bazaar. Data collected through questionnaires and observations. Then it will be analyzed using data quality tests, classical assumption tests, multiple linear analysis, coefficient of determination tests and hypothesis testing. The results of the study show that partially the facilities and promotion mix have a positive and significant influence on the decision to visit the Jakarta Fest Bazaar Event. Simultaneously the facilities and promotion mix have a positive and significant effect on the decision to visit and all the variables of the facilities and promotion mix affect the decision to visit by 81.9% and the remaining 18.1% are influenced by other factors not examined in this study.

Pengaruh Fasilitas dan Lokasi Terhadap Kepuasan Pengunjung Event Thaipusam Street Festival di Medan

2024-03-18T02:23:01+08:00

An event is an agenda for certain activities or festivals that displays and celebrates important things that are held at a certain time with the aim of communicating messages to visitors. In every event organization, the thing that must always be prioritized is the satisfaction of event visitors. Facilities are everything provided by the company to provide convenience for customers with the aim of providing high satisfaction and being a benchmark for visitor satisfaction from all forms of services provided. Location is a company decision to determine a place of business to carry out business activities or operational activities, and to distribute goods or services that are part of its business activities to consumers. The purpose of this study was to find out whether there is an influence of facilities and location on visitor satisfaction at the Thaipusam Street festival event in Medan. This research is a type of associative research using quantitative data with a population of 5,000 people and a sample of 98 people. The data analysis technique used in this study is multiple linear regression with partial data hypothesis testing, simultaneous testing and the coefficient of determination. Facilities and location have a positive and partial effect on Visitor Satisfaction of the Thaipusam Street Festival Event in Medan. From the results of the simultaneous research it was concluded that the facilities and location simultaneously affected the visitor satisfaction of the Thaipusam Street Festival Event in Medan. The magnitude of the influence is known from multiple linear regression analysis with the result of a coefficient of determination that is equal to 11,6% indicating that the relationship between the independent variables consisting of facilities and location does not have a strong enough effect on visitor satisfaction while the remaining 88,4% is influenced by other variables not examined in this study.

Pengaruh Kualitas Pelayanan terhadap Kepuasan Berkunjung di Destinasi Pemandian Air Panas Pariban Berastagi

2024-03-18T02:35:53+08:00

Pariban Hot Springs is one of the most visited tourist destinations by tourists. Apart from being a very nice destination, the cool air also attracts visitors to visit these destinations. However, the quality of a tourist destination is not only determined by the beauty of the tourist object, but must be supported by the quality of service so that visitors will feel satisfied and intend to visit again. Therefore the purpose of this research is to find out how the influence of service quality on visitor satisfaction. This research uses associative quantitative research methods with a sample of 100 respondents. The method of analysis in this study is multiple linear regression with partial hypothesis testing (t test) and simultaneous testing (f test). From the test results of this study, it was found that partially the reliability and empathy variables had a significant influence on visiting satisfaction while the variables of responsiveness, assurance and physical evidence did not show a significant effect. Simultaneously the variables of reliability, responsiveness, assurance, empathy and tangibles together have a significant effect on visiting satisfaction.

Pengaruh Daya Tarik Wisata dan Fasilitas Terhadap Keputusan Berkunjung di Destinasi Mice Puncak Siosar 2000 Kabupaten Karo

2024-03-18T02:52:26+08:00

The Influence of Attractiveness and Facilities on Visiting Decisions at Puncak Siosar 2000 MICE Destinations, Karo Regency. This study aims to determine the effect of tourist attraction on the decision to visit the MICE Puncak Siosar 2000 destination, determine the effect of facilities on the decision to visit the MICE Puncak Siosar 2000 destination, determine the influence of tourist attraction and facilities on the decision to visit the MICE Puncak Siosar 2000 destination. This study uses a quantitative research method with multiple linear analysis. The variables used in this study are Attractiveness (X1), Facilities (X2), and Visit Decision (Y). Data collection was obtained by distributing questionnaires online to visitors who had visited Puncak Siosar 2000 using a accidental sampling technique, with predetermined characteristics. The scale measurement used in this study is the Likert Scale. The data in this study were processed with the help of the IBM SPSS Statistics 26 for Windows application. The results showed that the Attractive Variables (X1) and Facilities (X2) had a positive and significant effect on Decision (Y) both partially and simultaneously. This is evidenced by the results obtained based on hypothesis testing. The results of the t test for attractiveness with a significant level at α = 0.05 with tcount > ttable (6.227 > 1.661) and facilities with a significant level at α = 0.05 with tcount > ttable (5.552 > 1.661). While the results of the F test are proven by a significant level at α = 0.05 with fcount > ftable (52.338 > 3.09).

Peran Kompetensi Individu terhadap Kinerja Karyawan pada PT Berkah Industri Mesin Angkat (BIMA) Surabaya

2024-04-17T07:48:39+08:00

Competence has a very important role, because competence generally concerns the expertise of an employee where this expertise can support the success and performance level of employees, besides that the level of employee performance can affect the level of performance of a company as well. This research uses the literature review study method by looking for sources from articles, books and other research. This research focuses on the competencies possessed by employees of PT Berkah Industri Mesin Angkat (BIMA) in Surabaya, that individual competence is very important as a support for the success of a company.

Pengaruh Kualitas Produk dan Desain Produk terhadap Keputusan Pembelian Produk Wardah pada Ela Kosmetik Padang

2024-04-25T08:17:34+08:00

This research aims to examine the influence of product quality and product design on purchasing decisions for Wardah products at Ela Cosmetics Padang. This type of research is quantitative, where this research uses numerical data and the research process emphasizes objective measurement of results using statistical analysis. The population in this study were consumers using Wardah products during the last 6 months, namely 660 consumers. The sampling technique used was random sampling. The number of samples was 70 people obtained using the Isaac and Michael formula. The type of data used in this research is quantitative and qualitative data. Meanwhile, the data sources are primary and secondary data sources. The data analysis technique uses multiple linear regression using the SPSS version 21.00 program. The hypothesis was tested using the t test at α = 0.05. The results of this research show that product quality and product design have a positive and significant effect on purchasing decisions for Wardah products at Ela Cosmetics Padang.

Pengaruh Kualitas Produk, Harga, dan Social Media Marketing terhadap Keputusan Pembelian Produk Skincare Scarlett Whitening dan Minat Beli Sebagai Variabel Intervening

2024-04-30T08:59:36+08:00

This research was conducted to examine the influence of product quality, price and social media marketing on purchasing decisions for Scarlett Whitening skincare products and purchase intention as an intervening variable (Case study of students from the Faculty of Economics and Business Class of 2020, Wijaya Kusuma University, Surabaya). The population in this study were active students of the Faculty of Economics and Business, Class of 2020, Wijaya Kusuma University, Surabaya. The sample used in this research was 60 respondents with the criteria being female and male respondents aged at least 17 years and respondents who had used and had purchased Scarlett Whitening skincare products. The sample collection technique uses non-probability sampling using purposive sampling, while data collection is carried out using a physical questionnaire. The analysis used is path analysis which is processed using IBM SPSS. The results of this research can be concluded that Product Quality has a partial effect on Purchasing Decisions with a significance value (0.000 < 0.05), Price has a partial effect on Purchasing Decisions with a value of significance (0.019 < 0.05), Social Media Marketing partially influences Purchase Decisions with a significance value (0.000 < 0.05), Purchase interest has a direct influence on Purchase Decisions with a significance value (0.022 < 0.05). Product Quality has a partial influence on Purchase Interest with a significance value of (0.008 < 0.05), Price has a partial influence on Purchase Interest with a significance value of (0.029 < 0.05), Social Media Marketing has a partial influence on Purchase Interest with a significance value of (0.001 < 0.05). Purchase Interest cannot be used as an intervening variable that explains Product Quality on Purchase Decisions with an influence of (0.082 > 0.017), Purchase Interest cannot be used as an intervening variable that explains the influence of Price on Purchase Decisions with an influence of (0.038 > 0.011) and Purchase Interest cannot used as an intervening variable that explains the influence of Social Media Marketing on Purchasing Decisions with an influence of (0.843 > 0.024).

Peran Motivasi Kerja Pada Karyawan Perusahaan Perbankan

2024-05-04T04:09:02+08:00

This study aims to determine the role of motivation, factors, and impact on the performance of banking company employees. The method used in this study is a descriptive qualitative research method. In this study, it was used to collect information data through interviews with informants. The results of this study show that motivation has an important role that affects the performance of banking company employees.

Pengaruh Kepemimpinan Transformasional terhadap Kinerja Pegawai dengan Motivasi Kerja sebagai Variabel Intervening pada Dinas Kependudukan dan Pencatatan Sipil Kota Jambi

2024-05-10T08:46:41+08:00

This research aims to investigate the influence of transformational leadership on employee performance with work motivation as an intervening variable at the Civil Registration and Population Office of Jambi City. The analysis method used is quantitative. The population and sample in this study are all employees at the Civil Registration and Population Office of Jambi City, totaling 89 respondents, using a saturated sampling technique. The statistical analysis used is structural equation modeling (SEM) with the SmartPLS 4.0.0 program. The results show a positive and significant influence of transformational leadership on employee performance with work motivation as an intervening variable at the Civil Registration and Population Office of Jambi City. The recommendations from this study include fostering open communication between superiors and subordinates for employee performance, enhancing problem-solving methods within the organization for transformational leadership, and granting autonomy to employees in their work for work motivation.or formula.

Meningkatkan Keunggulan Bersaing UMKM Melalui Digital Marketing

2024-05-13T09:21:24+08:00

This research discusses examination strategies using a quantitative exploration approach in the context of MSME digital marketing. a positivist-based research method was used to investigate the influence of radical innovation on the competitive advantage of Lampit MSMEs in the North Hulu Wetland Region. Data was collected through research instruments and analyzed using the PLS investigation model. The results show that radical innovation through digital marketing has a significant impact on the competitive advantage of MSMEs. This research provides important insights for MSMEs in utilizing digital marketing to increase their competitiveness in an increasingly computerized market.

Experiences And Perceptions Of MSME Entrepreneurs In Using E-Commerce Services As A Sales Platform In Indonesia: A Qualitative Approach To The Culinary Sector

2024-05-16T02:34:37+08:00

This research aims to examine the experiences and perceptions of Micro, Small and Medium Enterprises (MSME) entrepreneurs in using e-commerce services as a sales platform in Indonesia, with a special focus on the culinary sector. Using a qualitative approach, this research involved in-depth interviews with a number of MSME culinary entrepreneurs to collect data regarding motivations, challenges, benefits and impacts of using e-commerce on their businesses. The research results show that e-commerce provides significant opportunities for culinary MSMEs to expand markets and increase sales. However, entrepreneurs also face various obstacles such as lack of technological knowledge, difficulties in logistics, and intense competition. This study concludes that although there are challenges that must be faced, the use of e-commerce can be an effective tool for developing MSME businesses in the culinary sector, provided there is adequate support in terms of education and technological infrastructure. These findings provide important insights for stakeholders in designing policies and programs that support the adoption of e-commerce by MSMEs in Indonesia.

Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan Melalui Komitmen Organisasi Sebagai Variabel Intervening Pada Pt. Jambi Ekspres Televisi

2024-05-16T09:35:51+08:00

This research aims to determine the effect of job satisfaction on employee performance with organizational commitment as an intervening variable at PT. Jambi Express Television. The analytical method used is quantitative descriptive analysis. The population and research sample consisted of employees of PT. Jambi Ekspres Television with a total sample of 30 people. Data collection was carried out by distributing questionnaires using a Likert scale. The statistical analysis used is the Structural Equation Modeling (SEM) technique with Partial Least Square (PLS) as an analysis tool, using the SmartPLS program. The research results show that job satisfaction has a positive and significant influence on employee performance, job satisfaction also has a positive and significant influence on organizational commitment, and organizational commitment has a positive and significant influence on employee performance. Apart from that, job satisfaction has a positive and significant effect on employee performance which is mediated by organizational commitment. Thus, it can be concluded that organizational commitment functions as a link between job satisfaction and employee performance. Employees who feel satisfied tend to be more enthusiastic and work harder, so that their performance increases and has a positive impact. This also increases their commitment to the company, helping to achieve company goals.

Analisis Manajemen Persediaan Bahan Baku Pada Pabrik Tahu Ditinjau Dari Perspektif Bisnis Islam

2024-05-17T01:34:12+08:00

Production problems are a very important problem for business actors because they can affect the profits they earn. The smoothness of production itself is influenced by whether or not the raw materials will be used. In this case, raw material inventory management can help reduce possible risks. Raw material inventory management is the most active element in company operations which is continuously obtained. In this case, researchers use the Safety Stock, Economiq Order Quantity (EOQ) and Reorder point inventory management methods to optimize the purchase of raw material inventory so that it becomes optimal and efficient. In this research, problems were found at the Tofu Factory regarding raw material supplies. In this case, the Tofu Factory always experiences a shortage of raw material stock and experiences waste in the costs incurred. This resulted in the Tofu Factory experiencing delays in deliveries to consumers. The results of the analysis show the use of raw material inventory management methods applied at the Jagabaya tofu factory, namely SafetyStock, Economic Order Quantity (EOQ) and Reorder Point. The implementation of this method is not optimal so this method does not work as it should because of several inhibiting factors. The management of raw material supplies at the Jagabaya tofu factory still does not use a structured method, so that in the production process stock runs out often occur. Therefore, raw material inventory management at tofu factories is only based on estimated sales numbers without clear calculations.

Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Masyarakat Dalam Menggunakan Iconnet Di Kec Lubuk Buaya Kota Padang

2024-05-18T11:08:54+08:00

This research aims to analyze the influence of price and product quality on people's buying interest in using iconnet in the district. Padang city crocodile pit. This type of research is quantitative research using a descriptive approach. The total sample of 98 respondents was selected based on the Slovin formula. The data collection technique was carried out by distributing questionnaires to respondents. The collected data was analyzed using multiple linear regression analysis with the help of SPSS statistical software. The results of this research show that the influence of price and product quality has a significant positive effect on people's buying interest in using iconnet in the sub-district, Lubuk crocodile, Padang city.

Realisasi Anggaran Pendapatan Pedagang Buah Di Pasar Ciputat

2024-05-20T08:23:15+08:00

This research employs a qualitative approach to explore the revenue realization of fruit traders at the Ciputat Market, South Tangerang City. Primary data was obtained through interviews with five fruit traders over a period of two months. The results indicate an average monthly income of Rp16.107.600 with expenditures of Rp7.610.000, resulting in an average net profit of Rp2.219.000. The analysis of the income-expenditure ratio indicates good business sustainability (R/C Ratio = 1.06). Findings also identify factors such as price fluctuations and seasons that affect outcomes. Nevertheless, fruit traders at the Ciputat Market have the potential to optimize their income with more effective pricing strategies.

Strategi Pemasaran Dan Harga Mobil Honda Dalam Mencapai Kesuksesan Di Indonesia

2024-05-25T03:29:55+08:00

This research employs a qualitative method to analyze Honda's marketing and pricing strategies in Indonesia, focusing on product innovation, branding, digital marketing, customer experience, and adaptation to government policies and market trends. The findings indicate that Honda successfully captures consumer attention through advanced technology, strong branding, creative campaigns, and collaborations with influencers. Competitive pricing strategies and high-quality after-sales services also contribute to Honda's success in the Indonesian automotive market. The study provides recommendations for Honda to continue innovating in environmentally friendly technology, strengthening digital marketing, enhancing customer experience, and expanding collaborations with strategic partners. Additionally, the development of hybrid and electric vehicles and collaborations with technology companies are deemed essential to maintain competitive advantage in the future. By implementing these recommendations, it is expected that Honda can maintain and improve its position in the Indonesian automotive market.

Pengaruh Komunikasi, Konflik Dan Stres Kerja Terhadap Produktivitas Kerja Karyawan Pada UD Harapan Jaya Kabupaten Kediri

2024-05-29T06:49:24+08:00

This thesis research is motivated by a phenomenon of communication influence, conflict and work stress on employee performance productivity. This happened particular challenges for the management of human energy resources that exist in industry. They are required to change the HR management system by implementing protocols health. HR management managers changed their methods of control human resources owned by industry. Therefore, in facing the eraIn today's globalization, the quality of human resources is the main factor realizing the goals of a company. In companies, resource quality problems humans always receive special attention, because of their position in the role of resources Humans are highly expected in the development of the economy in Indonesia. The purpose of this research is to find out and explain partial influence of communication on employee work productivity at UD Harapan Jaya Kediri Regency, partial influence of conflict on work productivity employees at UD Harapan Jaya Kediri Regency, partial influence of work stress

on employee work productivity at UD Harapan Jaya Kediri Regency, influence simultaneously communication, conflict and work stress on employee work productivity at UD Harapan Jaya, Kediri Regency.This research shows that: 1) Partially communication (X1) is not influence on employee work productivity at UD. Harapan Jaya Regency Kediri obtained a significant value of 0.052, which means a significant value of > 0.05. 2) Partially there is a significant effect of conflict (X2) on work productivity employees at UD. Harapan Jaya Kediri Regency obtained significant scoresof 0.004 which means the significant value is <0.05. 3) Partially, work stress (X3) is not influence on employee work productivity at UD. Harapan Jaya Regency Kediri obtained a significant value of 0.127, which means a significant value of > 0.05. 4) Simultaneously there is the influence of communication (X1), conflict (X2) and work stress (X3) on employee work (Y) on employee work productivity at UD. Jaya Hope Kediri Regency with a significant value of 0.005 means a significant value of <0.05

Penerapan Bisnis Intelijen Dalam Penyempurnaan Sistem Pada Perusahaan Ojek Online (Grab) Dengan Memanfaatkan Kelemahan Kompetitor

2024-06-04T15:42:23+08:00

This research aims to analyze the implementation of business intelligence in refining systems at the online motorcycle taxi company Grab by leveraging competitors' weaknesses. The research method employed is qualitative with a case study approach to gain an in-depth understanding of business intelligence strategies and implementation at Grab, where data is collected from e-books, online journals, and other internet sources. The findings indicate that Grab utilizes big data and data warehouses to search for and analyze competitor data, resulting in insights that Grab can optimize their operations by analyzing operational data such as driver availability, most efficient travel routes, and wait times. Grab can also identify areas where they can enhance operational efficiency and reduce costs, as well as identify areas where they lag behind in competitiveness, expand market share, and enhance customer satisfaction. This research also presents the strategic implications of using Business Intelligence in decision-making and strategy development in transportation technology companies, thus Business Intelligence not only serves as a tool to refine systems but also as a key to winning competition in an increasingly competitive industry.

Pengaruh Penggunaan Media Visual dalam Meningkatkan Keterlibatan dan Pemahaman Peserta Rapat di kantor YBM BRILiaN Medan

2024-06-05T06:41:51+08:00

This study discusses the effect of using visual media in improving the engagement and understanding of meeting participants at the YBM BRILiaN Medan office. With a focus on improving participants' attention and focus, understanding of meeting materials, and participants' engagement and participation, this study reveals the positive impact of using visual media in the context of business meetings. The use of visual media, such as multimedia presentations, graphics, and images, proved to be able to increase participants' attention, clarify complex concepts, and motivate participants' active involvement in discussions. The results show that visual media has great potential to strengthen internal communication in YBM BRILiaN Medan offices, by ensuring meeting participants are actively engaged and understand the information presented. As such, this study highlights the importance of judicious use of visual media in designing effective and meaningful meeting sessions. The findings provide valuable insights for the YBM BRILiaN Medan office in developing more effective communication strategies and improving the overall meeting attendee experience.

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kualitas Produk dengan Kepuasan Pelanggan Sebagai Variabel Intervening pada Budiman

2024-06-06T02:18:39+08:00

The purpose of this study was to analyze the effect of service quality and price on product quality with customer satisfaction as an interevening variable with a sample of 50 in Budiman, Padang City, West Sumatra. This type of research is explanatory research. The method used for data collection uses questionnaire surveys given to respondents. Smart PLS analysis method.

Membangun Identitas Merek Yang Kuat: Strategi Hyundai Dalam Industri Otomotif Indonesia

2024-06-06T08:23:04+08:00

This study examines Hyundai's marketing strategies in building a strong brand identity in the Indonesian automotive industry. The automotive industry in Indonesia is highly competitive, requiring companies to establish strong brand identities to gain the largest market share and customer loyalty. Hyundai, as a leading brand in the automotive industry, needs to build a strong brand identity to compete effectively. Strong brand identities can establish emotional connections with consumers, create sustainable brand recognition, and become valuable assets that differentiate Hyundai from competitors. Building a strong brand identity involves various elements such as logos, colors, typography, and even sound. Additionally, content on social media is a powerful tool in this strategy. Relevant, useful, and engaging content can help establish authority in the industry and attract potential customers. However, companies must be cautious not to mimic competitors' brand identities and apply online and offline content inconsistently. Moreover, companies need to ensure that brand identities are built sustainably and align with the values they want to convey. Thus, the background of the title "Building a Strong Brand Identity: Hyundai's Strategy in the Indonesian Automotive Industry" emphasizes the importance of building a strong brand identity in the competitive automotive industry and how Hyundai can apply this strategy in the Indonesian market.

Pengaruh Kejahatan Kerah Putih Terhadap Kehidupan Masyarakat

2024-06-06T09:04:48+08:00

White collar crime is a serious phenomenon that has a significant impact on people's lives, both from economic, social and psychological aspects. This research aims to understand in depth the influence of white collar crime on the dynamics of community life. The methods used include analysis of related literature, case studies, in-depth interviews with perpetrators, victims and community members, as well as observations of the impact of the crime. The research results show that white collar crime can result in financial losses, damage social relationships, and trigger strong social stigma and sanctions. Apart from that, psychological impacts such as trauma, insecurity and loss of trust can also be felt by victims and society. Comprehensive prevention and treatment efforts, such as education, law enforcement and solid community development, are needed to minimize the negative effects of white collar crime.

Pengaruh Beban Kerja Terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening pada PT. Perkebunan Nusantara IV Jambi

2024-06-08T01:54:11+08:00

This research aims to describe the effect of workload on employee performance with work motivation as an intervening variable at PT Perkebunan Nusantara IV Jambi. This research uses quantitative methods with data collection techniques by distributing questionnaires to 70 respondents. Hypothesis testing uses descriptive analysis techniques using SmartPLS software. The results of this research indicate that workload has a significant positive influence on the performance of PT Perkebunan Nusantara IV Jambi employees. Workload has a significant positive effect on motivation. Motivation has a significant positive effect on employee performance. workload has a significant positive effect on employee performance through motivation as an intervening variable. Suggestions for this research; (1) In the employee performance variable, it is recommended that employees carry out work according to the targets that have been set, because when determining the targets it has been done carefully so that the work must be in accordance with the targets. (2) Regarding the workload variable, it is recommended that PT Perkebunan Nusantara IV Jambi further improve employee workplace facilities in order to improve the quality of their work. (3) In the work motivation variable, it is recommended that employees be more careful in carrying out work by double-checking work that has been completed so that there are no more mistakes.

Pengaruh Disiplin Kerja Terhadap Kepuasan Karyawan di PT. Perkebunan Nusantara XI

2024-06-08T02:12:28+08:00

This research aims to analyze the influence of work discipline on employee performance at PT. Perkebunan Nusantara XI (PG) is located in Prajekan District, Bondowoso Regency. Work discipline is considered crucial in improving employee performance, because high discipline is believed to be positively correlated with increased performance. A quantitative approach with explanatory research methods is used in this research to test hypotheses regarding the causal relationship between these variables. Questionnaires that have been proven to be valid and reliable are used to collect data which is then analyzed using multiple linear regression. The results of this research reveal that work discipline does not have a significant impact on employee performance. In contrast, work environmental factors have a significant influence on employee performance, with a contribution of 35.1% to the observed variation in performance. In addition, it was found that appreciation and remuneration from superiors which were felt to be low influenced work discipline. This study suggests that companies should pay more attention to providing appropriate rewards and ensuring good communication regarding obstacles that can affect employee performance.

Implementasi Sistem Just In Time (JIT) Pada Persediaan Bahan Baku Untuk Memenuhi Kebutuhan Produksi Di PT Yakult Indonesia Persada Cabang Mojokerto

2024-06-10T09:06:16+08:00

This research examines the implementation of the Just In Time (JIT) system for raw material inventory at PT Yakult Indonesia Persada, Mojokerto Branch. The application of JIT aims to enhance operational efficiency and company profitability by reducing inventory costs and optimizing production processes. This study references previous research that indicates JIT can increase the contribution margin per unit, reduce ordering and storage costs, and improve production efficiency. The findings show that implementing JIT at PT Yakult Indonesia Persada can reduce waste, enhance operational efficiency, and ensure the availability of raw materials according to production needs. Therefore, JIT is a suitable strategy to improve the company's competitiveness and business sustainability.

Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Pt Xyz

2024-06-11T08:58:06+08:00

PT XYZ is a company operating in the food and beverage sector, with an Asian specialty menu of yamie. The purpose of this study is to determine how work discipline and compensation impact employee performance at PT XYZ, because the good and bad of an employee will affect the performance of his company. The method applied is a quantitative method. The results of the t test analysis show that the compensation variable () has no significant effect on the employee performance variable (Y) of PT XYZ, this is indicated by the sig value. the number is greater than 0.05, namely 0.368 > 0.05. And the work discipline variable () has a positive and significant effect on the employee performance variable (Y) of PT XYZ, which is indicated by the value of this figure less than 0.05, namely 0.011 <0.05. In the F test results, compensation and work discipline simultaneously have a positive and significant effect on employee performance with a significant value of 0.008.

Pengaruh Return On Asset dan Return On Equity terhadap Pertumbuhan Laba pada Perusahaan Otomotif yang Terdaftar di Bursa Efek Indonesia Periode 2020-2023

2024-06-12T03:57:42+08:00

As time goes by, the global economy is advancing and increasing competition/competence in the business world, encouraging business people who have a contribution in the development of a business, it is important for companies to know how the financial situation in the company. All parties involved with the company, both outside and inside, have an interest in knowing information related to business owners. Periodically published profit data, such as semi-annual and annual reports, can be a useful tool to assess a company's financial health. For stakeholders who need to make economic decisions, financial statements play a very important role in decision making, namely as a source of information for parties other than the company. The value of financial statement information in decision making will be even more useful if the data presented is able to predict future events.

Pengaruh Likuiditas dan Solvabilitas terhadap Kinerja Keuangan pada Perusahaan Sektor Healhtcare yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2020-2023

2024-06-12T08:34:37+08:00

During the period of international integration, the global economy showed significant progress. Along with technological advances brought major changes to the business sector. This resulted in the emergence of new companies in various industrial fields, thus providing a competitive advantage for the business world and increasing the level of competition between entrepreneurs. To be able to compete in the face of globalization and develop the world economy, it is important to have an effective processing strategy that can adapt efficiently and effectively to environmental changes. This step is done so that the company can continue to exist in the global world. Companies need to develop a plan to withstand changes in the business world.

Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Gravity Digital Printing

2024-06-14T09:41:58+08:00

This study aims to examine the effect of compensation and work environment on employee productivity at Gravity Digital Printing. In the face of increasingly fierce competition, it is important for companies to understand the factors that can increase employee productivity. This research uses a qualitative approach with an interview method with seven employees at Gravity Digital Printing. The results showed that fair and competitive compensation can improve employee motivation and performance. In addition, a conducive, comfortable, and supportive work environment also plays an important role in increasing employee productivity. Although some aspects of the work environment need improvement, such as facilities and room comfort, overall, a positive work environment is able to support employee performance. These findings confirm the importance of Gravity Digital Printing to continuously evaluate compensation policies and improve work environment conditions to ensure sustainable employee well-being and productivity. The results of this study are expected to serve as a foundation for companies in formulating effective strategies and policies to improve employee performance and achieve organizational goals.