Jurnal Riset Manajemen

Faktor-Faktor yang Mempengaruhi Keputusan Generasi Z dalam Berinvestasi (Studi pada Mahasiswa Universitas Kh. A Wahab Hasbullah)

Lailatus Sa’adah, Famung Gangga, Tata Mifthakul Janah, Binti Ayu Fadhilah — Fri, 10 Jan 2025 00:00:00 +0800

This study analyzes the factors influencing Generation Z's investment decisions. Investment is a form of financial preparation for the future. According to the KSEI report for 2022, investors under 30 years old account for 60.02%, indicating that Generation Z is becoming increasingly aware of the importance of investing. This research employs a qualitative descriptive approach using survey methods, with data collection through interviews. The data for this study were gathered from six university students at KH Wahab Hasbullah University. The purpose of this research is to identify the factors influencing Generation Z's investment decisions, such as investment knowledge, investment motivation, technological advancement, investment interest, lifestyle, ease of using investment applications, and investment decisions. Technological advancement refers to developments in line with scientific progress, resulting in innovations aimed at simplifying daily life. Investment can attract Generation Z students through technology and digital platforms to encourage investment activities. Investment decisions refer to the planning and decision-making process related to short-term or long-term fund expenditures and the return of those funds. Investment decisions serve as the initial step in determining the amount of assets required by the company as a whole, making investment decisions a critical aspect.

Pengaruh Kepuasan dan Loyalitas Pelanggan Terhadap Layanan Jasa Pembayaran (QRIS)

Sat, 18 Jan 2025 00:00:00 +0800

This study aims to identify the satisfaction and loyalty of Dkriuk Fried Chicken customers to financial services (QRIS) in the Serang and Tangerang areas. QRIS payment services greatly facilitate customers in payment transactions. This research uses quantitative methods by administering questionnaires to Dkriuk Fried Chikencustomers. Data from questionnaires that have been collected are analyzed using a descriptive statistical analysis approach to determine the level of customer satisfaction and loyalty to QRIS payment services at Dkriuk businesses in the Tangerang - Serang area. The results showed that QRIS payment services at the Dkriuk Fried Chiken business had a positive impact on its customers. Customer satisfaction with QRIS payment services can be seen from the ease of paying and customer loyalty can be seen from their sense of security in payment.

Pemanfaatan Media Sosial dalam Pemasaran UMKM Produk di Pulo Brayan Bengkel

Tue, 21 Jan 2025 00:00:00 +0800

In the digital era, social media plays a crucial role in supporting micro, small and medium enterprises (MSMEs) in Indonesia, particularly in Pulo Brayan Bengkel. This study aims to explore how MSMEs in the area utilize social media as an effective marketing tool. The method used is qualitative research with data collection through an online questionnaire involving 30 MSME respondents. MSME respondents. The results showed that the majority of MSME players are young, with diverse business types, especially in the beverage sector. Social media, especially Instagram and TikTok, were chosen as marketing strategies due to their ease of access and low cost. Although MSME players face challenges in terms of technical understanding and fierce competition, the use of social media is proven to increase product visibility, expand market reach, and strengthen relationships with customers. By optimally utilizing social media, MSMEs in Pulo Brayan Bengkel can improve their competitiveness and business sustainability in an increasingly competitive global market.

Pengaruh Persepsi Kemudahan Penggunaan, Brand Image, dan Gaya Hidup terhadap Keputusan Penggunaan Layanan Aplikasi Gopay

Andrew Mandala Setio, Benny Gunawan — Tue, 21 Jan 2025 00:00:00 +0800

This research examines and analyzes the influence of perceived ease of use, brand image and lifestyle simultaneously and partially on the decision to use Gopay application services. The research approach used in this research is quantitative research. The sample selection criteria in this study were those aged 17 years and over who had used Gopay in the Kebon Jeruk District area, West Jakarta. Questionnaires were collected from 100 respondents, the data was then processed using the multiple linear regression method. Based on the results of the analysis, it is known that the variables perceived ease of use, brand image and lifestyle simultaneously have a positive influence on the decision to use the Gopay application service. Partially, brand image and lifestyle variables have a positive influence on the decision to use Gopay application services. Meanwhile, partially the perceived ease of use variable has no influence on the decision to use the Gopay application service.