Kepuasan Konsumen Waroeng Steak Jatiwaringin yang dipengaruhi Persepsi Harga, Promosi, dan Lokasi
DOI:
https://doi.org/10.54066/jura-itb.v1i3.408Keywords:
Consumers, Steak, PromotionAbstract
This journal has been reviewed to conduct research in order to be able to analyze the influence of independent variables, that is Price Perception (X1), Promotion (X2), and Location (X3) which are related to the dependent variable, that is Customer Satisfaction (Y). Through the quantitative method used with multiple linear regression using the SPSS application. In this research, 100 respondents were obtained using the Likert scale method, to be able to understand the simultaneous and partial effects. It can be seen from the results that the three independent variables can influence the dependent variable simultaneously, and partially all independent variables can affect the dependent variable both price perception on consumer satisfaction, promotion on customer satisfaction, and location on customer satisfaction.
References
Adam Muhammad. (2018). Manajemen Pemasaran Jasa (M. S. Fahmi Irham, S.E. (ed.)). ALFABETA CV.
Agnes et al. (2014). Pengaruh Lokasi Terhadap Keputusan Pembelian Konsumen di Bentenan Sonder Minahasa. Japanese Journal of Crop Science, 27(4), 467–468.
Basu Swastha & Irawan. (2008). Manajemen Pemasaran Modern.
Budiono, A. (2020). Pengaruh Kualitas Pelayanan, Harga, Promosi, Dan Citra Merek Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian. Equilibrium: Jurnal Penelitian Pendidikan Dan Ekonomi, 17(02), 1–15. https://doi.org/10.25134/equi.v17i02.2664
Budiono, A. (2021). Bebek Kaleo Tebet Jakarta Selatan Dimasa Pandemi Covid-19 the Effect of Product Quality , Price Perception , Promotion , Location , Quality of Service on Customer Loyalty Through Customer Satisfaction in Kaleo Tebet ’ S Ducking House , South Jakarta Durin. SEGMEN Jurnal Manajemen Dan Bisnis, 17(2), 223–247.
Chandra, F. T. & G. (2016). Service, Quality, dan Satisfaction (4th ed.).
Etta Mamang Sangadji. (2013). Perilaku konsumen (Nikoemus (ed.)).
Iwan Kesuma Sihombing & Ika Sari Dewi. (2019). Manajemen Pemasaran dan Manajemen Pasar.
J. Paul Peter, J. C. O. (2014). Perilaku konsumen & Strategi pemasaran (9th ed.).
Kotler, Philip Amstrong, G. (2018). Principle of Marketing (L. Albelli (ed.); 17th ed.).
Kotler & Amstrong. (2008). Prinsip-prinsip Pemasaran (P. Kotler & G. Amstrong (eds.); 12th ed.). PENERBIT ERLANGGA.
Laksana. (2008). Manajemen Pemasaran. In F. Laksana (Ed.), Journal of Chemical Information and Modeling (Cetakan Pe, Vol. 53, Issue 9). Graha Ilmu.
Laksmi et all. (2021). The Influence Promotion on Purchase Decision (Case Study on Gea Geo Store). Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 5(3), 1–12. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Lily Suryati. (2015). Manajemen Pemasaran.
M. Anang Firmansyah. (2018). Perilaku konsumen.
Muhammad Adam. (2018). Manajemen Pemasaran Jasa (M. S. IRHAM FAHMI, S.E. (ed.)).
Prihatini, W., & Gumilang, D. A. (2021). The Effect of Price Perception, Brand Image and Personal Selling on the Repurchase Intention of Consumers B to B of Indonesian General Fishery Companies with Customer Satisfaction as Intervening Variables. European Journal of Business and Management Research, 6(2), 91–95. https://doi.org/10.24018/ejbmr.2021.6.2.756
Rambat Lupiyoadi. (2013). Manajemen Pemasaran Jasa.
Ratih Hurriyati. (2015). Bauran Pemasaran & Loyalitas Konsumen.
Rully Arifiansyah, Melina Aulia, A. R. (2020). Pengaruh Kualitas Produk, Atmosfer dan Lokasi Terhadap Kepuasan Pelanggan Di The Cafe Hotel Mulia Senayan. Majalah Ilmiah Panoraman Nusantara, 15(2), 72–84.
Sholihuddin, M. A., Rivai, A., & Saragih, B. (2020). The Effect of Location and Price on Consumer Satisfaction through Buying Decisions on PT . Adhi Persada Property. 4464(4), 302–311. https://doi.org/10.36349/EASJEBM.2020.v03i04.004
Shrestha, S. (2018). Influence of Service Quality and Price on Customer Satisfaction in the Aviation Service : Comparative study of Customers between. November, 51–62.
Suryana, P., & Haryadi, M. R. (2019). Stores Atmosphere and Promotion on Customer Satisfaction and Its Impact on Consumer Loyalty. Trikonomika, 18(1), 30–34. https://journal.unpas.ac.id/index.php/trikonomika/article/view/1255
Swastha, I. & B. (2008). Manajemen Pemasaran Modern.
Tjiptono, F. (2019). Pemasaran Jasa (A. Diana (ed.); Terbaru). Andi.
Wariki, G., Mananeke, L., & Tawas, H. (2015). Pengaruh Bauran Promosi, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Perumahan Tamansari Metropolitan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 1073–1085. https://doi.org/10.35794/emba.v3i2.9286
