Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart

Chintya Ones Charli; Syifa Syai Ramadhani; Arya Garin Nugraha; Rini Desriyanti; Ainil Husna Chan

doi:10.54066/jurma.v3i1.3038

Authors

Chintya Ones Charli Universitas Putra Indonesia YPTK Padang
Syifa Syai Ramadhani Universitas Putra Indonesia YPTK Padang
Arya Garin Nugraha Universitas Putra Indonesia YPTK Padang
Rini Desriyanti Universitas Putra Indonesia YPTK Padang
Ainil Husna Chan Universitas Putra Indonesia YPTK Padang

DOI:

https://doi.org/10.54066/jurma.v3i1.3038

Keywords:

Customer Loyalty, Product Innovation, Satisfaction, Service Quality

Abstract

The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.

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